Responsibilities

• Develop and execute comprehensive marketing strategies that drive lead generation and align with our business goals.
• Establish and lead a high-performing marketing department, including hiring, mentoring, and growing the team.
• Implement and oversee lead generation initiatives across various channels, including digital marketing, content creation, email campaigns, and social media.
• Conduct go-to-market research to identify market opportunities, target audiences, and competitive landscapes.
• Analyze market trends and consumer behavior to identify opportunities for growth and innovation.
• Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts that support sales and business development.
• Manage the marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Build and maintain strong relationships with key stakeholders, media, and industry partners, and vendors.
• Monitor and report on the effectiveness of lead generation campaigns, using data-driven insights to refine strategies and improve performance.
• Drive our efforts to win the Best Places to Work award by promoting our unique company culture and values.

Requirements

• A bachelor's degree in marketing, business, or a related field; an MBA or advanced degree is preferred.
• 10+ years of marketing experience, including at least 5 years in a leadership role focused on lead generation.
• Strong marketing agency or in-house B2B experience.
• Proven success in developing and executing lead-generation strategies that drive growth.
• Knowledge of the Solutions and Technology sales industry and its marketing dynamics.
• Experience in Managed Print Services (MPS) is a plus but not mandatory.
• Strong leadership and team management skills with the ability to inspire and motivate a high-performing team.
• Exceptional communication and interpersonal skills.
• Proficiency in digital marketing, lead generation tools, CRM systems, and analytics platforms.
• Strong analytical and problem-solving skills.

Preferred

• A bachelor's degree in marketing, business, or a related field; an MBA or advanced degree is preferred.
• Experience in Managed Print Services (MPS) is a plus but not mandatory
• Valued Skill Set: Expertise in HubSpot CRM and its various functionalities for lead generation and marketing automation. Knowledge of the Managed Print Services (MPS) industry and its marketing dynamics. Deep understanding of digital marketing strategies, including SEO, SEM, PPC, and social media marketing. Strong analytical skills with the ability to interpret data and translate it into actionable strategies. Experience in content marketing and creating compelling content that drives engagement and conversions. Knowledge of email marketing best practices and tools. Ability to manage and optimize multi-channel campaigns. Experience with A/B testing and using data to inform decision-making. Strong project management skills, with the ability to manage multiple projects simultaneously. Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively. Experience in conducting go-to-market research to identify new market opportunities and develop targeted strategies.

Benefits

• Excellent Benefits: Full-time salaried position – Excellent Competitive Salary! Health, Dental, and Vision Insurance with VERY low copays from your pay 401K Many Paid Vacation Days for a healthy work-life balance! Flexible work environment An entrepreneurial culture Career advancement path – We care about your future growth and support Learning opportunities! Free gym membership in the building Mileage will be reimbursed at the IRS rate and we reimburse quickly and accurately!