Responsibilities

• You will lead marketing support for the U.S. go-to-market strategy of our laboratory systems product portfolio and workflow analysis program, driving their expansion and ensuring successful execution across the organization.
• In partnership with the autoimmunity and allergy marketing teams, you will also contribute to strategic initiatives and marketing activities that support those portfolios as business needs require, ensuring an integrated customer experience across our diagnostics offerings. You will be responsible for the pull-through and integration of marketing strategies and tactics across multiple channels.
• You will also lead the launch and development of new systems products coming to market. This includes pre-registration activities, internalization of FDA-cleared products, operations support, go-to-market approach, sales team deployment, and marketing activities to support new product growth and deployment.
• You will leverage workflow analysis and competitive intelligence to inform product positioning and ensure our laboratory systems remain competitive in the marketplace. You will use market insights to shape strategic recommendations and differentiation strategies.
• You will be the product expert and point person for your assigned systems products to support sales, sales training, leadership, clinical and scientific affairs, operations, and national accounts.
• You will continue to evaluate our success in the market by tracking critical metrics and data to evolve our approach. You will be held accountable to continuously communicate with leadership on strategic decisions and initiatives to support our yearly target metrics.
• You will be in a position to be very influential with our sales teams. You will be their go-to person in the department to support all sales enablement activities.
• You will routinely interact with the sales team to gain customer perspective and insights. You will use market data and voice of customer intel to work with learning and development and sales leadership to shape our direction and future resource development.
• You will develop and implement high-value sales initiatives to grow your systems product lines. This will include target analysis, segmentation, workflow analysis, competitive positioning, and distribution through sales platforms to achieve established goals.
• You will conceptualize, gain internal support, and implement any digital initiatives and campaigns in support of our laboratory systems products. This will require the ability to influence without authority and lead cross-functional teams to effectively project manage your initiatives. Collaboration with agencies, content creators, marketing technology, digital teams, and global product teams is crucial.

Requirements

• Education - Bachelor’s Degree required—preferred education in an area such as business, marketing, or science.
• Experience - Minimum 5+ years of marketing, business development, or similar roles. - Experience with multi-channel market-based campaigns including messaging, programs, and tactics to drive awareness and adoption. - Experience in the healthcare industry, diagnostics, biotechnology, medical device, sales, pharmaceutical industry, or similar environments. - Ability to facilitate market research and conduct analysis on market segments, market trends, growth rates, business trends, and expansion opportunities to identify optimal areas of strategic focus. Knowledge, Skills, Abilities - Strong project and task management skills. - High-energy self-starter with a high level of initiative and a hardworking mentality. - Excellent verbal and written communication skills. - Aptitude for making complex things simple and extracting key messages. - Experience working well with cross-functional teams. - Outstanding relationship-building skills and internal networking. Collaboration and engagement are key in this role as you are working on multiple projects across the organization and marketing department. - Capability to effectively understand, influence, and communicate with internal stakeholders (senior leadership, sales, scientific and medical affairs), and external parties (customers, prospects, key opinion leaders, industry experts). - Demonstrated ability to deliver effective presentations. - Excellent at storytelling and crafting value propositions. - Ability to understand customers and organizational needs and translate them into effective marketing materials and strategies. - Ability to supervise, analyze, and report on the effectiveness of strategies, tactics, programs & materials via metrics dashboard to adjust tactical plans to increase success. - Ability to grasp new concepts quickly and retain information. - Competent in business acumen. - Great focus and attention to detail. - Effective problem-solving skills and analytic ability. - Can make decisions in a fast-paced environment without all the information needed. - Can model and support the development of effective internal and external tools. Has a tendency to seek out process improvement opportunities. - Thrives in an agile, multifaceted work environment and can change directions quickly when needed. - Proficient in Word, Excel, and PowerPoint.

Benefits

• - A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• - Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• - At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• - Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• - Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount