Responsibilities

• Lead the development and execution of integrated marketing, communications, and public relations strategies that increase organizational visibility, engagement, program participation, and revenue while ensuring consistent brand messaging.
• Manage multi-channel content and digital marketing initiatives, including websites, email campaigns, social media, paid advertising, webinars, publications, and multimedia assets, while optimizing performance through SEO, audience targeting, and conversion-focused strategies.
• Own marketing analytics and performance measurement by establishing KPIs, tracking campaign effectiveness, analyzing audience engagement and attribution data, and delivering actionable insights to leadership and the board.
• Coordinate marketing operations, budgets, workflows, and vendor relationships by managing project timelines, developing standard operating procedures, implementing best practices, and leveraging technology and AI tools to improve efficiency.
• Collaborate with internal stakeholders, volunteers, partners, and external vendors to strengthen organizational communications, expand global reach, and effectively translate complex clinical and research information into clear, audience-focused messaging.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Healthcare Administration, or a related field.
• 2–4+ years of marketing and communications experience within healthcare, medical, scientific, nonprofit, or association environments.
• Proven experience developing and executing multi-channel digital marketing campaigns, including email marketing, website management, social media, paid advertising, content marketing, and audience engagement initiatives.
• Strong project management, writing, presentation, and organizational skills, with the ability to manage multiple priorities, collaborate across teams, and thrive in a fast-paced environment.
• Working knowledge of digital marketing technologies and analytics, including CRM and marketing automation platforms, CMS tools, Google Analytics, digital advertising platforms, attribution models, A/B testing, data privacy regulations, and marketing performance reporting.
• Proficiency with modern marketing and collaboration tools such as HubSpot, Google Analytics, Canva, Adobe Creative Suite, Tableau, Looker, Zapier, and AI-powered marketing solutions, with a demonstrated willingness to learn and adopt emerging technologies and best practices.
• Ability to travel domestically and internationally up to 10–15% for in-person meetings, workshops, or scientific conferences.

Benefits

• Comprehensive health coverage: medical, dental, and vision insurance
• Robust retirement planning: 401(k) with employer matching
• Financial security: life and disability insurance
• Flexible financial options: health savings and flexible spending accounts
• Well-being and work-life balance: paid time off, flexible schedule, and remote work options