Marketing Manager

Dumfries, VA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive Harley-Davidson of Quantico marketing, steering campaigns, events, and partnerships to grow the dealership’s brand and customer engagement.

  • Own campaign planning, events, and cross-channel activation.
  • Must-have: 3–5 years in retail/auto/powersports marketing with budget or ROI experience.
  • Standout: Familiarity with Harley-Davidson culture and audience.

Job Description

Responsibilities

  • Develop and execute dealership marketing campaigns and events.
  • Manage social media, digital ads, and website updates.
  • Create engaging content that highlights the Harley-Davidson experience.
  • Build partnerships with community organizations and media outlets.
  • Track campaign performance and report results to management.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field preferred
  • Minimum 3–5 years of marketing experience, preferably in retail, automotive, or powersports industries
  • Proficiency in digital marketing platforms, social media management, and analytics tools
  • Strong creative, organizational, and project management skills
  • Ability to plan and execute large-scale events with attention to detail
  • Excellent written and verbal communication skills
  • Experience managing marketing budgets and tracking ROI
  • Familiarity with Harley-Davidson culture and customers preferred
  • Proficient in Adobe Creative Suite, Canva, Google Analytics, and Microsoft Office
  • Valid driver’s license and motorcycle endorsement preferred

    Benefits

    • Medical, Dental, and Vision Insurance
    • LegalShield Coverage
    • Voluntary Life Insurance, Long-Term Disability (LTD), Accident, and Critical Illness Insurance
    • 401(k) with Employer Match
    • Paid Sick Leave, Vacation, and Holidays
    • Employee discounts on Harley-Davidson motorcycles, apparel, and accessories
    • Opportunities for professional development and Harley-Davidson training
    Harley-Davidson of Quantico logo

    Harley-Davidson of Quantico

    Harley-Davidson® of Quantico is a Harley-Davidson® motorcycle dealer for new and used bikes, as well as parts and services in Dumfries, Virginia and near Stafford, Manassas, Woodbridge and Dale City.

    Dumfries, Virginia, USA
    15 employees (1 in marketing)

    Marketing Team

    Marketing Team Size
    1 (7% of company)

    Traffic Signals

    Monthly Visitors
    2.4K
    Monthly Google Ads Budget
    $441
    Traffic Source Mix
    Search
    53.8%
    Direct
    27.2%
    Referral
    5%
    Social
    12.8%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~15
    Harley-Davidson of Quantico logo

    Marketing Manager

    Harley-Davidson of Quantico · Dumfries, VA · On-site