Marketing Manager, Global Wealth

London, UK

Salary Not AvailableMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own global UHNW private office marketing by shaping messaging, content, and cross‑functional campaigns that land with elite audiences and partners, then prove impact with data-driven optimization.

  • Global Content & Campaigns: Plan and deliver integrated, toolkit-driven campaigns across markets with a focus on relevance and bespoke experiences for UHNW audiences.
  • Strategic Partnerships & Calendar: Align with regional leads, own the global content calendar, and scale playbooks and localisation frameworks for consistency and return.
  • Measurement & Insight: Track performance, publish post-campaign learnings, and turn data into action for future activity.

Job Description

Responsibilities
  • Lead the delivery of The Private Office marketing plan, cross-functional messaging, assets, and campaign toolkits, ensuring on-time and within-budget execution.
  • Develop integrated campaigns driving brand awareness, lead generation, and client nurture with actionable toolkits and ongoing performance optimization.
  • Plan and deliver multi-channel initiatives with internal specialists for social, digital, and experiential campaigns tailored to UHNW audiences.
  • Track, analyse and evaluate campaign performance, producing post-campaign reports and translating data into strategic recommendations.
  • Manage external agencies and suppliers, ensuring high-quality delivery and bespoke, invitation-only experiences for UHNW audiences.
  • Lead content planning for UHNW audiences, defining themes, topics, and growth segments for relevance and sustained engagement.
  • Partner with regional marketing leads to shape global initiatives, developing scalable frameworks, localisation strategies, toolkits, and playbooks.
  • Own and manage the global content calendar for The Private Office, ensuring a coordinated audience-led approach across markets and channels.
  • Collaborate with the Brand team to deliver The Wealth Report, ensuring strategic positioning and targeted reach to key UHNW segments.
  • Work with global marketing and communications teams to align activity around market themes and audience insights to amplify impact.
Requirements
  • Three to four years of experience in a marketing manager’s role, client or agency side with strong experience delivering integrated marketing campaigns.
  • Demonstrable use of insight and data to inform targeting, personalisation, and campaign design.
  • A passion and interest in the value of content, with strong copywriting and planning skills.
  • Strength and ability to experience managing and driving innovation across large-scale multichannel projects.
  • Marketing qualifications or equivalent experience.
Nice to have
  • Desirable understanding of global property markets or UHNW audiences.
  • Experience collaborating across multidisciplinary teams.
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Knight Frank

At Knight Frank, we build long-term relationships, which allow us to provide personalised, clear and considered advice on all areas of property, in all key markets. We believe personal interaction is a crucial part of ensuring every client is matched to the property that suits their needs best – be it commercial or residential. Operating in locations where our clients need us to be, we provide a worldwide service that’s locally expert and globally connected.Inspired teams naturally provide excellent and dedicated client service. Therefore, we’ve created a workplace where opinions are respected, where everyone is invited to contribute to the success of our business and where they’re rewarded for excellence. The result is that our people are more motivated, ensuring your experience with us is the best that it can be.At Knight Frank, we value our vibrant online community and appreciate your active participation on our social channels. We strive to maintain a safe, respectful, and inclusive environment for all users. Please adhere to the following guidelines to ensure a positive experience for everyone:- We encourage and welcome your comments and feedback, however, they should be shared in a constructive, respectful manner.- We reserve the right to reject or remove comments that are not in keeping with our policy and to block or ban users/followers who violate this policy.- Please treat each other with courtesy and respect. Hate speech, discrimination, or offensive content of any kind will not be tolerated.Our moderators reserve the right to remove any content and any user who violates these guidelines that are intended to maintain a welcoming and respectful community.Thank you for being a valued member of the Knight Frank community.

London, England, GBR
6.5K employees (124 in marketing)