Marketing Manager

Birmingham, UK (On-site)

£35K/yr – £45K/yrMid LevelFull time

Posted 2 weeks ago

Job Summary

Own and drive B2B marketing from strategy to execution, leading campaigns, content, social and events to build pipeline while leveraging marketing automation and analytics.

  • Own the B2B marketing plan and campaigns
  • Collaborate across channels including digital, events, and sales enablement

Job Description

Responsibilities

  • Developing and executing our B2B marketing plan
  • Creating campaigns that generate engagement, opportunities and sales pipeline
  • Website conversion optimisation
  • Email marketing, nurture campaigns and marketing automation
  • Content, case studies, thought leadership and social media
  • LinkedIn, Facebook and Google paid campaigns
  • Events, exhibitions and webinars
  • Marketing analytics and performance reporting
  • Sales enablement and campaign support
  • Exploring how AI, automation and new technology can improve our marketing

Requirements

  • B2B marketing experience is essential.
  • Marketing agency experience would be a real advantage.
  • Ambitious and self-motivated - you don't need someone constantly setting your next task
  • Commercially minded - you understand marketing ultimately needs to contribute to pipeline and revenue
  • Organised and methodical - you can manage multiple projects and see them through
  • A problem solver - when something isn't working, you find a way forward
  • Tech confident - you're comfortable learning new platforms, AI tools and automation
  • A strong B2B communicator - particularly when it comes to content and messaging
  • Data driven - you want to know what's working and what isn't
  • Collaborative - you're happy getting input from others without needing a committee to get something done
GCL logo

GCL

2.4 Glassdoor

GCL, with its unique, non-scripted approach to telemarketing and related marketing services, has for over 30 years established an enviable reputation for providing winning lead generation results to B2B clients in the UK and internationally.GCL is a well-established, successful B2B telemarketing company with 50+ employees. We utilise our experience in telemarketing services to specialise in providing tailored campaigns for B2B clients across a variety of sectors including:It & Telecoms Logistics & Materials Handling Professional & Business Services Specialist B2B and SME Telemarketing ServicesOur skilled, proactive telemarketing team plans and implements integrated programmes that combine project management, outbound telemarketing and inbound telemarketing, data and database services, market research and direct mail.

Founded in 1990
Birmingham, England, GBR
224 employees (7 in marketing)
0% recommend to a friend

Salaries

Posted range

£35K/yr – £45K/yr

Taken straight from the job posting.

The middle of this range (£40K) is 11% below the median base salary for Marketing Manager roles in the United Kingdom (£45K).

Marketing Manager median pay in the United Kingdom

£45K/yr

Most pay falls between £40K and £55K. Based on 159 salaries.

See all GCL salaries

Marketing Team

Marketing Team Size
7 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3K

Headcount Trend

Current headcount: ~224
GCL logo

Marketing Manager

GCL · Birmingham, UK · On-site