Responsibilities

• Develop and execute lifecycle marketing strategies across the customer journey, including acquisition, onboarding, engagement, retention, win-back, and loyalty.
• Build and manage multi-channel CRM campaigns utilizing email, push notifications, in-app messaging, and other owned channels.
• Own campaign planning, audience segmentation, journey orchestration, QA, deployment, and post-campaign analysis.
• Design and optimize automated customer journeys that improve engagement and conversion metrics.
• Partner closely with Product, Analytics, and Data Engineering teams to leverage customer insights and behavioral data for personalization.
• Create and maintain customer segmentation frameworks using demographic, behavioral, and first-party data.
• Lead A/B and multivariate testing initiatives to continuously improve campaign performance and customer experience.
• Monitor key CRM KPIs including open rate, click-through rate, conversion, retention, churn reduction, and customer lifetime value.
• Develop dashboards and executive reporting to communicate campaign performance and strategic recommendations.
• Ensure CRM campaigns align with brand standards, editorial priorities, legal requirements, and privacy regulations.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• CRM, lifecycle, or retention marketing experience.
• hands-on experience with Braze or a comparable enterprise marketing automation platform.
• Experience managing complex, multi-channel customer journeys.
• Strong understanding of customer segmentation, personalization, and lifecycle strategy.
• Experience interpreting campaign performance data and translating insights into optimization strategies.
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Strong communication skills and ability to collaborate across technical and non-technical teams.

Preferred

• Experience leveraging Braze to create personalized, data-driven customer experiences at scale is highly preferred.

Benefits

• This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.