Marketing Manager, CRM

Durham, NC (Remote)

$130K/yr – $160K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the lifecycle marketing engine for a data heavy DTC with Braze at the center, driving personalized triggers, Shopify and Recharge integrations, and a rigorous test-and-learn cadence.

  • Lifecycle Strategy: Own and optimize lifecycle triggers, canvases, and data flows across Braze, Shopify, and Recharge
  • Growth Infrastructure: Build and run A/B and multivariate tests across channels to drive learnings
  • Performance Analytics: Translate campaign data into actionable business insights and prioritization

Job Description

Responsibilities summary not shown here. See bullets below.

  • Lifecycle Strategy: Own and optimize Grove's lifecycle triggers, canvases, and data flows across Braze, Shopify, and Recharge
  • Growth Infrastructure: Design, execute, and operationalize A/B and multivariate tests across channels to compound learnings
  • Marketing Ops: Build, QA, and deploy Braze campaigns across email, push, SMS, and in-app
  • Performance Analytics: Analyze campaign performance weekly and monthly, translating data into actionable insights
  • Lifecycle Strategy: Bring a strategic lens to prioritization, testing, and opportunities in lifecycle programs
  • Marketing Ops: Collaborate cross-functionally to integrate CRM with new personalization and loyalty infrastructure
Grove Collaborative logo

Grove Collaborative

3.6 Glassdoor

We’re Grove Collaborative, your one-stop shop for brands you love and that love the planet.340+ vetted brands We bring together innovative brands across cleaning, wellness, and more everyday essentials. Every brand on our “shelves” has met rigorous standards for efficacy, ingredients, ethics, and more social and environmental criteria, so you can shop with complete peace of mind. Plastic neutral Grove is the world’s first plastic neutral retailer. For every ounce of plastic packaging you purchase from Grove, we collect the same amount of nature-bound plastic pollution in partnership with rePurpose Global.CarbonNeutral® Certified We offset unpreventable emissions by financing external renewable energy and forest conservation projects. People & planet driven As a Certified B Corporation, we prioritize social, environmental, and community well-being over everything else. We’re always on the search for bright minds and go-getters with a passion for the planet. Sound like you? Check out our available positions at www.grove.com/careers.

Founded in 2012
San Francisco, California, USA
431 employees (42 in marketing)
66% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$192
Traffic Source Mix
Search
27.8%
Direct
65.8%
Referral
4.1%
Social
1.4%
Paid
0.8%

Headcount Trend

Current headcount: ~431

Marketing Team

Marketing Team Size
36 (8% of company)
Median Career Experience
10.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$621.5M
Last Raise
$15M
Post IPO Equity, 1 years ago

Funding History

  • Sep 2024
    Post IPO Equity • $15M
  • Dec 2022
    Post IPO Debt • $72M
  • Jun 2022
    Post IPO Equity • $86M

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