Responsibilities

• Develop and own the email marketing strategy and calendar
• Write newsletters, launches, sales emails, storytelling emails, and campaign sequences in my voice
• Build, design, test, and schedule emails directly in Squarespace
• Develop automated sequences, segmentation, list-growth strategies, and subscriber journeys
• Connect email campaigns to social content, launches, artwork releases, collaborations, commissions, exhibitions, and other projects
• Track performance, conversion, and revenue and continually improve the strategy based on results
• Make ongoing website updates and edits (Squarespace)
• Create or update landing pages for campaigns and launches
• Update copy and calls to action
• Improve newsletter capture and email integration

Requirements

• significant hands-on email marketing experience
• comfortable building and managing campaigns directly in Squarespace
• can make website edits and landing pages in Squarespace
• strong short-form video editing skills
• understand Instagram, TikTok, YouTube, and contemporary social storytelling
• can think strategically about campaigns across multiple channels
• understand paid digital advertising, particularly Meta
• are comfortable with analytics, conversion, and revenue goals
• can move fluidly between strategy and execution
• are highly organized and capable of independently moving projects forward

Preferred

• Experience working with artists, musicians, creative founders, fashion, design, entertainment, or premium creative brands is strongly preferred.
• A genuine understanding of art, music, culture, and visually driven brands is important for this role.