Marketing Manager

Responsibilities

• Develop, implement, and manage integrated marketing strategies that align with company growth targets.
• Plan, execute, and optimise multi-channel promotional campaigns.
• Manage the annual marketing budget, allocating resources efficiently across channels to achieve maximum return on investment (ROI).
• Oversee content strategy, including web copy, blog posts, whitepapers, email newsletters, and sales enablement assets.
• Manage organic and paid social media strategies across relevant platforms (LinkedIn, Instagram, X/Twitter, YouTube).
• Ensure consistent brand voice, messaging, and visual identity across all internal and external communication channels.
• Collaborate cross-functionally with members, partnerships and community teams to align messaging and pipeline generation strategies and launch new promotional campaigns.
• Direct public relations efforts, media partnerships and industry event participation.
• Track, analyse, and report on key marketing performance metrics (KPIs) and continuously optimise conversion funnels.
• Deliver monthly and quarterly performance presentations to leadership with actionable recommendations.

Requirements

• Relevant marketing experience, gained from a similar type of organisation.
• Demonstrated track record of scaling demand generation and member/customer acquisition programs.
• Strong analytical skillset with an ability to translate raw data into strategic decisions.
• Exceptional written and verbal communication skills.
• Proven project management capabilities.
• Strong working knowledge of web analytics tools.
• Hands-on experience managing paid advertising channels.

Preferred

• Degree or MBA in Marketing or relevant field.
• Design proficiency with basic graphic tools.
• Direct experience in AI, software or related industry.
• Proficiency with CRM, Marketing Automation and content management software.

Benefits

• A collaborative and supportive work environment.
• The opportunity to have a high impact in a growing organisation.
• Competitive salary package, including pension and benefits.
• Professional development opportunities.
• Networking opportunities with influential figures from across the tech sector and academia.
• A vibrant office environment located a few minutes’ walk away from Cambridge train station.