Marketing Manager

Minneapolis, MN (On-site)

$107K/yr – $160K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own brand messaging and market positioning to guide campaigns and competitive strategy, while coordinating with sales and cross-functional teams to launch and enable field execution.

  • Branding and market positioning: inform campaigns, collateral, and competitor messaging.
  • Cross-functional launches: pricing, forecasting, and product introductions with Innovation and Sales.
  • Sales enablement: train the field, connect with KOLs, and align on evidence plans.

Job Description

Responsibilities

  • Become a brand champion for our brands and products, including positioning and messaging, as well as understanding our market, key audiences and competitors
  • Become an expert on how to differentiate our products in a competitive landscape and collaborate with our Training team to equip sales with the right tools and training to be effective
  • Collaborate with our campaign manager and copywriter to develop impactful digital campaigns to generate interest and awareness for our products with new and existing customers
  • Support our Tradeshow plan by collaborating with our Events team on preparing and delivering impactful booths and audience engagement
  • Take ownership of our marketing toolbox by following formalized review processes and scheduling routine reviews to update or rationalize all marketing content
  • Collaborate with our Innovation team to provide market insights and launch plans for new product development projects, facilitating cross-functional input on pricing, forecasting, reimbursement
  • Establish sales team acumen and close working relationships across our commercial team to support the sales force in response to customer and competitive needs
  • Stay connected with our Medical Affairs and Clinical Affairs teams to support our KOL and evidence plans, connecting with KOLs as needed to gain customer insights and validation
  • Kerecis employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
  • Other job duties as assigned

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Roles Posted (Last 30 Days)
1