Responsibilities

• Develop and execute destination marketing campaigns across digital, social, print, email, and other channels.
• Manage Visit Charlevoix's website, social media, email marketing, blog, and digital content.
• Create compelling written, photographic, and video content that showcases Charlevoix throughout the year.
• Create and design marketing materials, digital graphics, advertisements, and other visual content
• Plan and coordinate tourism events, familiarization trips, meetings, promotions, and other special projects.
• Build relationships with local businesses, community organizations, media, photographers, designers, agencies, and tourism partners.
• Help maintain accurate, engaging, and up-to-date information across Visit Charlevoix's marketing platforms.
• Monitor marketing performance and use data and insights to improve results.
• Represent Visit Charlevoix at community meetings, tourism events, industry conferences, and other functions.
• Bring creativity, curiosity, and new ideas to the way we market Charlevoix.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Hospitality, Tourism, or a related field, or equivalent professional experience
• Experience developing and implementing successful marketing campaigns
• Strong written and verbal communication skills
• Excellent organizational, time management, and project management abilities
• Ability to manage multiple projects while meeting deadlines
• Experience with digital marketing and social media management
• Strong interpersonal skills and the ability to build productive relationships with partners and stakeholders
• Ability to work independently while contributing to a small team environment
• Enthusiasm for the Charlevoix community and commitment to representing the destination with authenticity and pride
• Reside within a reasonable distance of Charlevoix or be willing to relocate

Preferred

• Photography and basic photo editing
• Graphic design and visual communication
• Canva and Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Website content management systems (CMS)
• Event, meeting, and conference planning and coordination
• Google Analytics and Google Business Profile
• Email marketing platforms
• Video creation and editing for social media
• Search engine optimization (SEO) and basic search engine marketing (SEM)
• Copywriting, blogging, and digital storytelling

Benefits

• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Retirement plan