Responsibilities

• Serve as the primary day-to-day manager of the agency of record, ensuring campaigns are delivered on time, within budget, and aligned with Visit Lauderdale’s strategic objectives.
• Lead the planning, execution, and optimization of integrated marketing campaigns across paid, owned, earned, and shared media.
• Develop audience segmentation, buyer personas, and go-to-market strategies that drive awareness, visitation, and economic impact.
• Analyze campaign performance, visitor insights, industry trends, and market research to identify opportunities and continuously improve marketing effectiveness.
• Partner closely with internal departments, agency partners, and external stakeholders to ensure marketing initiatives support organizational priorities.
• Manage marketing budgets, campaign timelines, contracts, purchase orders, and reporting while maintaining strong fiscal accountability.
• Identify and implement emerging marketing technologies and innovative consumer engagement strategies that improve productivity and campaign results.
• Ensure brand consistency across all consumer touchpoints while protecting and strengthening the Visit Lauderdale brand.
• Develop executive-level presentations, campaign recaps, and strategic recommendations supported by performance data.
• Monitor tourism, hospitality, airline, competitive destination, and consumer travel trends to proactively adjust marketing strategies.

Requirements

• Requires a Bachelor's degree from an accredited college or university with major coursework in marketing, business, communications, journalism, hospitality or closely related field.
• Requires four (4) years in marketing, journalism, business communications or closely related experience.
• Requires one (1) year of supervisory experience.

Preferred

• Master's degree in Marketing, Communications, Business, Hospitality, Tourism, or a related field.
• Five to seven years of progressively responsible marketing experience, preferably within destination marketing, tourism, hospitality, travel, entertainment, or consumer brands.
• Demonstrated experience managing creative, media, digital, or integrated marketing agencies.
• Strong knowledge of destination marketing principles, tourism consumer behavior, and travel purchasing decisions.
• Experience with audience segmentation, CRM strategies, marketing analytics, and performance reporting.
• Strong financial acumen with experience managing six- and seven-figure marketing budgets.
• Excellent presentation, communication, and stakeholder management skills.
• Highly proficient with project management platforms, digital marketing technologies, marketing automation tools, applications, and analytics platforms.
• Knowledge of Broward County’s tourism assets, cultural districts, neighborhoods, attractions, events, and hospitality industry is strongly preferred.
• Bi-lingual, ability to read, write and speak English & Spanish fluently.

Benefits

• Eleven (11) paid holidays each year
• Vacation (Paid Time Off) = 2 weeks per year
• Tuition Reimbursement (Up to 2K annually)
• Up to 40 hours of Job Basis Leave for eligible positions
• Paid Parental Leave
• Health Benefits
• High-Deductible Health Plan – bi-weekly premiums: Employee $10.90 / Family $80.79
• Includes a County Funded Health Savings Account of up to $2,000 Annually
• Consumer Driven Health Plan – bi-weekly premiums: Employee $82.58 / Family $286.79
• Florida Retirement System (FRS) – Pension or Investment Plan