Responsibilities

• Author and execute a brand strategy for the Brightkins brand, including Distinctive Assets development and brand storytelling narrative. This is the most important part of the role: creating a clear vision for what the brand can become.
• Build, lead, and develop a high-performing Brand team. Establish performance standards that enable the team to deliver a strong, consistent pipeline of high-impact content and partnerships aligned to strategic priorities.
• Oversee social media, our most important channel. Develop the organic social strategy that builds mental availability and strengthens brand positioning across Facebook, Instagram, TikTok, YouTube, and emerging platforms.
• Scale our influencer, affiliate and creator ecosystem, including long-term community building to scale brand reach, attribution and advocacy.
• Strategizes and owns annual, seasonal, and product-driven marketing campaign execution. Translate business objectives into cross-functional campaigns and ensure flawless execution across all channels, while owning channel-level KPIs and optimization.
• Partner with Product Development to develop market insights that shape our innovation strategy.
• Work with Sales to capture retail opportunities and then secure sell-through.
• Partner with internal Centers of Excellence teams to manage the budget, oversee trade show executions, retail/shopper marketing, and media planning.
• Oversee and evaluate PR strategy to elevate brand credibility with agency partner.

Requirements

• Ideal attributes:
• - Results-driven attitude – a self-starter who thinks and participates effectively, both independently and as part of a team
• - Analytical skills, and sales acumen – must be able to gather, analyze and interpret data to deliver business insights
• - Strong communication skills, including synthesizing information from a broad range of stakeholders and market research
• - Proactive and resourceful in solving problems, making decisions and executing on goals
• - Connects inside and outside the team; shares information, transfers knowledge and seeks diverse input from others within the team and across the organization
• - Ability to build and maintain effective relationships with management, sales teams, peers and agency partners and manage those relationships to achieve business objectives
• - Owns results and follows through on commitments, takes responsibility and produces quality results

Benefits

• profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here )