Responsibilities

• Campaign management across channels. For each launch, you’ll oversee email sequences, landing page optimization, ad spend allocation, and promotional calendar. You’ll make sure every channel is working together, not cannibalizing each other.
• Conversion rate obsession. A landing page is either good or it’s not. You’ll A/B test headlines, bundle structures, social proof, urgency mechanisms, and call-to-action. You’ll understand why a 2% conversion rate improvement actually means $50K more revenue over a campaign window.
• Email automation and segmentation. We have 500K+ subscribers. You’ll design email sequences that reach the right people with the right offer at the right time. You’ll test subject lines, send times, and offer structures to maximize opens, clicks, and conversions.
• Paid ads and ROAS. Whether it's Facebook, TikTok, or YouTube, you’ll own ad spend allocation. You’ll know which targeting audiences actually convert, which audiences are dead weight, and when to scale winners.
• Analytics and reporting. You'll build dashboards that show the real metrics: customer acquisition cost, lifetime value, return on ad spend, email conversion rates. You'll know what's working and what needs to change fast .
• Cross-functional partnership. You'll work with product (to understand what we're actually selling), with ops (to understand fulfillment and cost), with creative (to understand what messages resonate), and with sales (to understand what's moving the needle).
• Test and learn culture. You'll run constant experiments. Most will fail. That's fine. You'll extract learning from each one and apply it to the next campaign.