Marketing Manager, Audit & Tax

New Jersey, USA (Hybrid)

$75K/yr – $95K/yrMid Level7+ years expFull time

Posted 4 weeks ago

Job Description

Responsibilities

  • Leading the development and execution of Audit and Tax marketing strategies aligned with growth, service line, and revenue goals.
  • Partnering with practice leaders to advance go-to-market priorities and growth initiatives.
  • Collaborating with Industry marketing to shape go-to-market strategies.
  • Using AI-enabled tools to inform strategy, including competitive analysis, market research, audience insights, and campaign planning.
  • Leading the thought leadership strategy and editorial calendar for Audit and Tax content.
  • Overseeing content planning based on market trends, client needs, and business priorities.
  • Directing development of collateral, presentations, case studies, videos, and campaign assets.
  • Ensuring consistent brand voice, positioning, and messaging across channels.
  • Developing and execute strategic sponsorship and conference programs that drive visibility, engagement, and leads.
  • Identifying high-impact sponsorships, speaking opportunities, executive roundtables, and networking events aligned with growth, target audience, and ROI goals.

Requirements

  • Bachelor’s degree in marketing, Communications, Business, or related field required; MBA or advanced degree preferred.
  • 7–10+ years of progressive marketing experience, including team leadership, ideally in accounting, consulting, professional services, or B2B environments.
  • Proven success in developing targeted marketing programs that drive growth and pipeline.
  • Strong experience leading thought leadership and content marketing initiatives.
  • Demonstrated expertise in multi-channel marketing strategy.
  • Experience partnering with business development on go-to-market initiatives in matrixed professional services firms.
  • Strong leadership, project management, communication, and stakeholder management skills.
  • Analytical mindset with experience using marketing metrics, CRM systems, and marketing automation platforms.
  • Ability to thrive in a fast-paced, matrixed organization while managing multiple priorities
  • Strong executive presence and presentation skills.

Benefits

  • competitive benefits package

Salaries

Posted range

$75K/yr – $95K/yr

Taken straight from the job posting.

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Marketing Manager, Audit & Tax

WithumSmith+Brown · New Jersey, USA · Hybrid