Responsibilities

• Develop and execute marketing strategies for 40 Ascentia communities to increase leads, occupancy, and brand awareness.
• Manage SEO, PPC, META advertising, social media, and online listings while tracking campaign performance and ROI.
• Manage the marketing budget and recommend spending based on performance and community needs.
• Oversee 40+ community websites, Facebook pages, and individual community brands.
• Support Community Managers with local marketing strategies, advertising, materials, and available home promotions.
• Lead reputation management through Google Business.
• Manage relationships with key marketing, advertising, and technology vendors.
• Analyze lead generation, leasing traffic, occupancy trends, and other marketing KPIs.
• Work directly with the Vice President of Operations on marketing strategy, annual goals, budgets, and reporting.
• Lead monthly marketing meetings and provide training support to Community Managers and Home Office employees.

Requirements

• Strong knowledge of digital marketing, including SEO, PPC, META Ads, social media, and lead generation.
• Ability to analyze marketing data, campaign performance, budgets, ROI, and ROAS.
• Strong project management skills with the ability to manage multiple properties, campaigns, and deadlines.
• Excellent written, verbal, presentation, and training skills.
• Strong eye for branding, design, and customer-facing content.
• Proactive, organized, and comfortable working independently while collaborating across departments.
• Property management, real estate, multifamily, manufactured housing, or other multi-location marketing experience strongly preferred.
• Some travel may be required.

Preferred

• Yardi Voyager CRM
• RentCafe
• Reach Site Manager
• Zillow
• Google Ads/Business Profile
• META Ads Manager
• Facebook Marketplace
• WordPress
• GoDaddy
• Prospect Screening Tools