Marketing Manager

Letchworth, Central Bedfordshire, UK (Hybrid)

£40K/yr – £45K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the marketing and communications engine with cross-functional impact, balancing strategic planning with hands-on delivery across brand, digital presence, content, CRM, and external reputation to drive occupancy and partnerships.

  • Own multi-channel marketing: brand, digital presence, content creation, CRM activity, and reputation management.
  • Align processes to organisational priorities with measurable outcomes and cross-team collaboration to support referrals and engagement.
  • Lead and develop the Marketing Assistant while partnering with Operations, Referrals & Partnerships, and Leadership to drive service development and engagement.

Job Description

Responsibilities

  • lead the delivery of the company’s marketing, communications and engagement strategy . The Marketing Manager will be responsible for planning, coordinating and evaluating marketing activity that strengthens the organisation’s reputation, supports occupancy and partnerships, and ensures consistent and high-quality communication across all channels.
  • This role combines strategic planning with hands-on delivery , overseeing brand development, digital presence, content creation, marketing CRM activity, and external reputation management.
  • The Marketing Manager will ensure that marketing processes are organised, measurable and aligned with organisational priorities.
  • They will manage the marketing function, including supporting and developing the Marketing Assistant, and will work closely with colleagues across the organisation including Referrals & Partnerships, Operations, and Leadership to ensure marketing activity supports service development, referrals and engagement.

Requirements

  • Significant experience in marketing, communications, digital marketing or a related field.
  • Experience developing and delivering marketing strategies, campaigns or communications plans.
  • Strong content creation and storytelling skills across digital, social and written formats.
  • Experience managing or overseeing social media channels such as Instagram and LinkedIn.
  • Experience using design platforms such as Canva or similar tools to develop marketing assets.
  • Experience using marketing CRM systems (such as Brevo, Mailchimp or similar) for communications and audience engagement.
  • Ability to analyse marketing performance metrics and use insights to improve activity and engagement.

Preferred

Benefits

  • 28 days annual leave, including Bank Holidays
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Abacus Care & Support is a specialist provider of Supported Living for Adults with complex needs, living in London and the Home Counties. Our team of experienced professionals help you to retain your independence, build confidence, and learn new skills.

Letchworth, England, GBR
13 employees (1 in marketing)

Traffic Signals

Monthly Visitors
287
Traffic Source Mix
Search
46.9%
Direct
32.8%
Referral
13.3%
Social
3.9%
Paid
1.4%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
1 (8% of company)