Responsibilities

• Develop and execute integrated marketing plans that support go-to-market strategies and maximise return on investment (ROI).
• Work closely with product teams to help define, develop, test and launch new products.
• Manage tracking and reporting on key performance indicators (KPIs) to uncover growth opportunities.
• Rigorously test hypotheses and use data to drive decisions, including implementing the necessary analytical frameworks and reporting mechanisms to measure and drive success.
• Build a broad understanding of customer needs and pain points, marketing challenges, opportunities and competitor activities.

Requirements

• A Degree or professional qualification in Marketing (or equivalent experience).
• Hands-on experience in the direct-to-consumer space developing and executing integrated, global marketing plans that support go-to-market strategies and maximise return on investment (ROI).
• Experience with HubSpot (or similar CRM tool), with deep understanding of how to use CRM strategies to optimise customer journeys for ecommerce or subscription products.
• Strong analytical skills and ability to use data and insights to influence decision making.
• Excellent communication and presentation skills, with strong copywriting and editing ability, and a minimum of CEFR level C2 English.
• Strong interpersonal skills to build and maintain relationships with partners, third parties and internal cross-functional teams.
• Skilled using tools such as Canva and CapCut to create marketing assets.

Preferred

• Experience in a product marketing role.
• Experience in growth marketing.
• Experience managing ecommerce conversion rate optimisation programmes.
• Experience in UX and web design.
• Experience using experimentation and testing tools.

Benefits

• 28 days annual leave plus bank holidays
• Private medical and Permanent Health Insurance
• Discretionary annual bonus
• Group personal pension scheme
• Life assurance up to 4 x annual salary
• Green travel schemes