Own cross-functional demand-gen planning and execution for B2B marketing, translating business priorities into audience-focused campaigns and collaborating across product, partnerships, and events to drive measurable impact.

• Campaign Planning: Develop annual and quarterly marketing plans aligned to goals and budgets with the VP of Marketing.
• Campaign Content: Produce informed content that drives engagement and campaign performance.
• Partnerships Alignment: Align campaign calendars with the Partnerships Marketing Manager.
• Ops & Events Collaboration: Support delivery of effective campaigns with Marketing Operations and Events teams.
• Demand & Retention Focus: Shape demand generation and retention priorities with Commercial leadership.
• Product Collaboration: Support product launches, messaging, and positioning with Product teams.
• Performance Tracking: Track campaign performance and identify optimization opportunities.
• External Partners: Liaise with content writers or PR agencies to support strategies.
• Global Efficiency: Support group-level initiatives to improve marketing efficiency globally.
• Demand & Engagement: Shape demand, strengthen engagement, and connect architects and specifiers with insights and products.

Responsibilities

• Developing annual and quarterly marketing plans aligned to business goals and approved budgets, in collaboration with the VP of Marketing.
• Producing well-informed campaign content that drives audience engagement and campaign performance.
• Working with the Partnerships Marketing Manager to align campaign calendars and activity.
• Collaborating with Marketing Operations and Events teams to support the delivery of effective campaigns.
• Working closely with Commercial leadership to shape demand generation and retention priorities.
• Collaborating with Product teams to support product launches, messaging and positioning.
• Tracking campaign performance, identifying opportunities to optimise activity and reporting on marketing impact.
• Liaising with relevant third parties, including content writers or PR agency partners, to ensure outputs support agreed strategies.
• Supporting group-level initiatives and identifying opportunities to improve marketing efficiency globally.
• Shape demand, strengthen engagement and help connect architects and specifiers with the insight, products and support they need.

Requirements

• Experience in marketing planning, campaign development and cross-functional delivery, ideally within a B2B, SaaS, data, technology or construction-related environment.
• Comfortable working with commercial, product and marketing stakeholders, turning business priorities into clear campaign plans and audience-focused messaging.
• Ability to balance strategy with delivery, using performance insight to improve activity and demonstrate impact.
• Ability to work close to customer needs, commercial goals and product value.