Responsibilities

• Develop and execute integrated marketing and loyalty strategies to support customer growth, engagement and retention objectives.
• Lead end-to-end planning and delivery of multi-channel campaigns across CRM, in-app, email and push notification channels.
• Design and launch go-to-market plans for new commercial initiatives, partnerships and merchant propositions.
• Analyse customer insights and campaign performance data to optimise strategy, improve ROI and enhance the customer experience.

Requirements

• Proven experience leading complex marketing, growth, loyalty, CRM, strategy or commercial initiatives in a fast-paced environment.
• Strong stakeholder management skills with the ability to influence and collaborate across multiple teams and seniority levels.
• Data-driven mindset with experience using customer insights and analytics to drive decision-making and business growth.
• Commercially minded with excellent project management, communication and problem-solving skills.