Marketing Lead - senior volunteer for East Anglia marine charity

Responsibilities

• Developing a practical marketing plan for the 2027 programme
• Identifying the most promising customer groups and routes to market
• Directly approaching schools, organisations and potential partners
• Developing email and digital marketing campaigns
• Improving our use of social media
• Helping to generate engaging content about Excelsior and her voyages
• Identifying opportunities for PR and regional media coverage
• Building relationships with organisations that can refer or recruit participants
• Monitoring enquiries and bookings to understand what is working
• Potentially recruiting and leading a small team of additional marketing volunteers

Requirements

• held a senior or responsible marketing role
• understands how to turn a limited budget into real results
• experience in commercial marketing, tourism, education, charities, membership organisations, travel, leisure or another sector where attracting and converting customers is important
• Strong practical marketing experience
• Confidence developing and implementing campaigns
• Digital and social media marketing knowledge
• Good written communication skills
• An understanding of customer acquisition and conversion
• The ability to work independently and make things happen
• Experience leading colleagues, agencies or volunteers would be useful

Preferred

• Experience leading colleagues, agencies or volunteers would be useful
• An enthusiasm for helping young people, maritime heritage or outdoor adventure would be welcome

Benefits

• This role is voluntary and unpaid
• Much of the work can be undertaken remotely, so applicants can be based anywhere in the UK. Some visits to our base in Lowestoft, Suffolk, would be useful so residency in the East of England would be a benefit.