Marketing Lead, Self-Care, PCH
Tampa, FL (Unknown)
Salary Not AvailableSenior Level7+ years expFull time
Posted 1 day ago
Job Summary
Own and execute integrated marketing plans and multi-channel campaigns aligned to Self-Care objectives and growth priorities, translating business strategy into actionable programs, messaging, and sales enablement while partnering with cross-functional leaders to drive pipeline and growth.
- Translate strategy into actionable marketing programs and priorities
- Lead multi-channel campaigns and sales enablement materials
- Partner with Commercial, Portfolio, Innovation, and Operations to drive growth
Job Description
Responsibilities
- Lead development and execution of integrated marketing plans aligned to Self-Care business objectives and growth priorities.
- Translate commercial priorities, customer needs, market opportunities, and strategic initiatives into actionable marketing programs.
- Prioritize marketing investments, campaigns, content development, events, and sales enablement activities to maximize business impact.
- Partner with business leaders to identify emerging opportunities and marketing support requirements.
- Lead development and execution of multi-channel campaigns across digital, content, events, webinars, thought leadership, and customer engagement initiatives.
- Guide development of differentiated messaging, campaign positioning, and customer-facing content.
- Collaborate with Corporate Marketing, external agencies, and subject matter experts to deliver integrated marketing programs.
- Serve as a strategic marketing partner to Commercial, Portfolio, Innovation, and Operations stakeholders.
- Lead development of customer-facing materials, value proposition messaging, presentations, and sales enablement tools.
- Align marketing activities to support pipeline development, customer engagement, and key growth initiatives.
Requirements
- Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field.
- 7+ years of marketing, product marketing, commercial marketing, or related experience.
- Experience within consumer health, nutraceuticals, OTC or CDMO industries.
- Ability to translate business strategy into actionable marketing programs and priorities.
- Demonstrated success leading cross-functional initiatives without direct authority.
- Excellent project management and execution capabilities.
Benefits
- Defined career path with annual performance reviews and feedback process.
- Diverse and inclusive culture.
- Potential for career growth on an expanding team within an organization dedicated to preserving and bettering lives.
- Competitive paid time off plus 8 paid holidays.
- Community engagement and green initiatives.
- Medical, dental, and vision benefits effective day one of employment.
- Tuition reimbursement.
Marketing Team
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