Marketing Lead

Responsibilities

• Planning, executing, and optimising digital and traditional marketing campaigns.
• Managing NCG’s social media channels and email marketing communications.
• Managing and updating NCG’s website content.
• Developing content strategies to engage international students, agents, and educational partners.
• Monitoring expenditure across paid marketing channels, including Google Ads and Meta Ads, and managing campaign budgets.
• Tracking, analysing, and reporting on campaign performance, ROI, and lead generation.
• Supporting campaign performance and tracking student enrolment conversion.
• Coordinating the creation of promotional materials, brochures, and digital assets.
• Supervising and developing a small marketing team of contractors, including appraisals and training needs.
• Acting as a point of contact for creative agencies, media partners, and external suppliers, including overseeing the ordering and management of NCG merchandise.

Requirements

• Degree in Marketing, Communications, or a related field (or equivalent professional experience).
• Proven experience as a Marketing Lead, Senior Marketing Executive, or in a supervisory marketing role.
• Excellent written and verbal communication and interpersonal skills.
• Strong organisational skills with a keen eye for brand consistency and detail.
• Solid knowledge of digital marketing fundamentals (SEO, PPC, Paid Social, Content Strategy).
• Proficiency with CMS platforms (e.g., WordPress), CRM systems, and email marketing tools.
• Experience with Google Analytics, social media management tools, and design software (e.g., Canva/Adobe Creative Suite).
• Strong analytical skills with a data-driven mindset.
• Ability to lead, inspire, and motivate a small team.