Responsibilities

• Build and maintain a weekly marketing and lead conversion scorecard
• Track spending and results across TV, direct mail, PPC, SEO, data and other channels
• Audit lead sources and CRM attribution for accuracy
• Identify stale, neglected or incorrectly categorized leads
• Reactivate older leads and improve attempted contact recovery
• Monitor whether sales follow up systems are being completed
• Review list quality and direct mail performance
• Design small tests and measure whether they improve results
• Find duplicate, unnecessary or underperforming marketing expenses
• Present clear recommendations to company leadership

Requirements

• You should be comfortable using AI tools such as ChatGPT, Claude or similar platforms to research problems, analyze information, summarize call transcripts, create reports and improve daily workflows.
• You must be able to review AI generated work for accuracy and use your own judgment before acting on it.
• You must also understand the importance of protecting seller information and only using company approved tools and processes when working with confidential data.

Preferred

• Experience in marketing analytics, lead generation, sales operations, real estate or direct response marketing is helpful.
• Love finding patterns and figuring out why something is happening
• Are confident working with spreadsheets, dashboards and CRM systems
• Know how to use AI to make yourself more productive
• Can turn messy information into a clear answer
• Are persistent and do not become discouraged by unanswered calls
• Communicate naturally and professionally with homeowners
• Take ownership without waiting to be told every next step
• Are comfortable questioning a process when the numbers show it is not working
• Enjoy testing ideas and measuring the result