Responsibilities

• Learn to undertake research and analysis to help us understand opportunity areas against our competition.
• Provide insights and feedback to the marketing teams to support our growth as well as enabling us to strengthen and deepen the insights we provide across the organization.
• Support the launch of multichannel campaigns and journeys, analyzing the performance of these campaigns and journeys to build a foundation of data acumen.
• Assess the awareness of our brand through research to understand quarter over quarter improvements.
• Drive event strategies that are aligned to our objectives and help execute a series of events.
• Partner with functions across the marketing and communications team to understand how cross-function teams work together to launch work and optimize how they work together to continually improve our work.

Requirements

• Identify as a First-Generation College Student
• A first-generation college student is a person whose parents or guardians have not earned a four-year bachelor’s degree.
• Rising college Senior who is currently pursuing a bachelor’s degree in marketing, with a strong academic record and demonstrated interest in brand building, growth strategy, and modern marketing practices. Alternatively, students pursuing a bachelor’s degree in business administration, communications, public relations, or economics must have a declared minor in marketing and a clear passion for applying marketing strategy to drive business impact.
• Strong project management and operational aptitude with the ability to manage multiple projects and initiatives.
• Self-starter who is results-oriented, resourceful, analytical, innovative, intellectually curious and takes initiative and risks.
• Excellent written and verbal skills.
• Demonstrate strong ability to embrace and adapt to change, take initiative, and display curiosity, learn quickly in a fast-paced environment.
• Experience and proficiency in Microsoft Office tools/programs.
• Previous work experience, clubs, volunteerism, or internships is a plus.
• Undergraduate with completion of Junior Year

Preferred

• Experience in project management/event management is a plus.
• Exposure to or firsthand experience using AI tools to enhance execution and productivity (e.g., applying AI within Excel, project management platforms, research, content development, copy, or workflow optimization)