Responsibilities

• Provide insight-driven recommendations to inform demand generation strategies and campaign planning.
• - Partner closely with sales and product teams to ensure insights are reflected in messaging, targeting, and campaign execution.
• - Support cross-functional alignment to maintain consistent messaging and effective lead handoffs.
• - Develop targeted content that educates, engages, and nurtures prospects throughout the buyer journey.
• - Execute and manage demand generation campaigns across multiple channels, including:
• - Email marketing
• - Conferences and events
• - Social media
• - Plan, execute, and support webinars and other virtual events to generate leads and increase brand awareness.
• - Conduct market and adoption research to understand industry trends, customer behavior, usage patterns, and competitive positioning.

Requirements

• - Experience in marketing, demand generation, analytics, or a related field.
• - Proficiency in HubSpot or a similar CRM/marketing automation platform.
• - Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• - Experience executing or supporting digital marketing campaigns (email, SEO, PPC, social media)
• - Strong communication and collaboration skills.
• - Ability to manage multiple projects and priorities in a fast-paced environment.
• - Bachelor’s degree in related field preferred.
• - Experience in education, EdTech, or B2B marketing is preferred.
• - Familiarity with adoption or lifecycle marketing strategies.

Preferred

• - AMSA Culinary Meat Selection & Cookery Certification
• - AMSA Food Safety & Science Certification
• - AMSA Meat Evaluation Certification

Benefits

• Our organization supports a flexible work environment that balances collaboration, productivity, and business needs.
• Following a probationary period, this role offers a hybrid schedule 3 days in-office, 2 days remote. Please note this is based on employee performance and is subject to change.