Responsibilities

• Develop and execute external marketing strategies to increase referrals and drive census growth.
• Build and maintain strong relationships with hospitals, case managers, discharge planners, physicians, home health agencies, hospice providers, accountable care organizations (ACOs), and other referral sources.
• Conduct routine visits to hospitals, physician offices, and community partners to educate referral sources on the facility's services, specialty programs, and admissions process.
• Serve as the primary liaison between referral sources and the facility, ensuring timely communication and smooth resident transitions.
• Collaborate closely with the Admissions, Nursing, Therapy, and Executive Leadership teams to coordinate admissions and meet census objectives.
• Identify new business development opportunities and establish strategic partnerships within the local healthcare community.
• Represent the facility at networking events, healthcare meetings, community events, and professional organizations to increase market visibility.
• Monitor referral activity, market trends, and competitor activity, providing regular reports and recommendations to leadership.
• Assist with the development of marketing materials, presentations, and outreach campaigns.
• Maintain compliance with all applicable federal, state, local, and company policies related to marketing and admissions activities.

Requirements

• Minimum of 3 years of experience in healthcare marketing, hospital liaison, business development, or admissions within a skilled nursing facility, rehabilitation center, LTACH, home health, hospice, or post-acute care setting.
• Demonstrated success in referral development, hospital relationship management, and census growth.
• Strong knowledge of the post-acute care continuum, Medicare, managed care, and discharge planning processes.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Self-motivated with the ability to work independently while collaborating effectively with interdisciplinary teams.
• Proficient in Microsoft Office and CRM or admissions tracking systems.
• Valid driver's license and reliable transportation for regular local travel to referral partners.

Benefits

• Comprehensive Health Insurance
• Dental Vision Insurance
• Paid Time Off Holiday Pay
• 401(k) Retirement Plan
• Flexible Scheduling
• Direct Deposit
• Opportunities for Overtime
• Doctegrity – 24/7 telemedicine access for employees and their families
• Panda Perks Benefits – financial wellness tools, employee discounts, and more
• Comfortable Staffing Ratios