Marketing & Growth Lead (Core Team)

London, UK (On-site)

£50K/yr – £60K/yrSenior Level2+ years expFull time

Posted 7 hrs ago

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Job Summary

Own and execute Romi’s go-to-market strategy and growth initiatives, from brand building and launch to performance marketing and partnerships, while iterating on channels and optimizing CAC and retention.

Lead GTM strategy and brand positioning
Drive hyperlocal growth and partnerships
Own performance marketing and experimentation

Job Description

Responsibilities

Own and execute Romi’s go-to-market strategy for launch
Build the brand, tone, and positioning from the ground up
Run customer acquisition campaigns (digital + offline)
Drive hyperlocal growth within launch boroughs
Test and iterate on growth channels and experiments
Set up and manage performance marketing (Meta Platforms, Google, TikTok, etc.)
Develop partnerships with local businesses, residential developments, and campuses
Optimise CAC, retention, and repeat usage
Work closely with product and ops to improve the end-to-end user experience

Requirements

2+ years experience in marketing, growth, or a related role
B2C Startup or fast-paced environment experience preferred
Strong interest in consumer products and user behaviour
Creative thinker with a bias toward action and experimentation
Comfortable working hands-on and building from scratch
Data-driven mindset with strong problem-solving skills
Ambitious, driven, and excited to take ownership early

Preferred

Experience in mobility, marketplaces, or consumer apps
Experience with D2C or hyperlocal growth strategies
Previously worked in an early-stage B2C startup
Interest in sustainable urban mobility and clean transport solutions

Benefits

Join as part of the core team and shape the company from day one
Take full ownership of marketing strategy, execution and growth
Build something real in a category with clear market opportunity
Clear path to grow into a CMO role
Work on a product with real impact across mobility and sustainability
Meaningful equity upside tied to company success

Romi

A Romi S.A. (Bovespa: ROMI3), fundada em 1930, é líder na indústria brasileira de máquinas e equipamentos industriais. A Companhia está listada no “Novo Mercado”, que é reservado para as empresas com o maior nível de governança corporativa da Bovespa. A Companhia fabrica máquinas-ferramenta, com foco em tornos, tornos CNC, centros de torneamento e centros de usinagem; máquinas injetoras e sopradoras de termoplásticos; e peças fundidas em ferro cinzento, nodular ou vermicular, que podem ser fornecidas brutas ou usinadas. Os produtos e serviços da Companhia são vendidos mundialmente e utilizados por uma grande variedade de indústrias, tais como automotiva, de bens de consumo, máquinas em geral, equipamentos industriais e agrícolas. Romi S.A, founded in 1930, are the market leader in Brazilian machinery market and industrial equipment and important manufacturer of cast iron and machined parts. The company is listed on “Novo Mercado” of BM&FBovespa, a selective group of companies with the highest levels of corporative governance. Romi manufacture machine tools (Mechanical Lathes, CNC Lathes, Turning Centres, Vertical Milling Machines, Vertical Lathes, Heavy Duty and Extra Heavy Duty Lathes and Horizontal Milling Machines), plastic injection moulding and plastic blow moulding machines and grey iron cast, nodular or vermicular, supplied rough or machined. The company’s products and services are commercialized globally and used in diversified industrial segments, such as automotive (light and heavy), agricultural machinery, capital goods, consumer goods, tooling, hydraulic, wind power, etc.

Founded in 1930

Santa Bárbara d'Oeste, São Paulo, BRA

1.7K employees (85 in marketing)

www.romi.com