Responsibilities

• Turn strategic briefs into campaign plans and get them live
• Coordinate paid advertising across Meta, Google and YouTube
• Brief and manage creative production through to delivery
• Build and improve landing pages
• Set up and run email campaigns and automations, as well as manage commercial brand partnerships
• Organise structured testing and sales campaign experiments
• Keep tracking and analytics accurate and reliable
• Brief and manage specialist freelancers, including graphic designers, video editors and developers
• Review results and feed what you learn into the next campaign

Requirements

• A solid working knowledge of digital paid advertising, particularly Meta, Google or YouTube
• Experience with landing pages and conversion
• Email marketing and automation experience (Active Campaign is a plus)
• Enough direct response copywriting ability to write and assess hooks, headlines and calls to action
• Comfort with analytics and customer acquisition metrics
• Experience briefing creative and working with freelancers or agencies
• Strong project management and follow through
• Good judgement on copy and creative, including being able to tell genuinely strong work from generic AI output
• You do not need to be an expert media buyer, copywriter, designer and developer all at once. You do need to understand each area well enough to coordinate it sensibly, recognise good work and keep specialists pointing in the same direction.

Preferred

• An interest in padel or racket sports is a bonus rather than a requirement.