Responsibilities

• Create professional graphics, advertising, promotional materials, flyers, signage, digital campaigns, and branded content.
• Plan, create, post, and manage engaging social media content, including photos, graphics, short-form video, promotions, and campaigns.
• Develop and manage e-commerce, including welding classes, project kits, products, promotions, online listings, and sales campaigns.
• Maintain consistent MetalMakers branding across digital, print, social, and community marketing.
• Develop marketing strategies that increase class enrollment, website traffic, product sales, leads, and revenue.
• Coordinate public relations and community outreach, including open houses, job fairs, school/community partnerships, special events, and workforce-development programs.
• Identify new opportunities to promote MetalMakers to students, parents, schools, businesses, community organizations, and future professional welders.
• Track marketing performance and determine which campaigns are producing sales, enrollment, and profit.

Requirements

• 5–10+ years of proven marketing and/or graphic design experience
• Strong graphic design and brand-development portfolio
• Demonstrated experience creating and managing social media content
• E-commerce development and management experience
• Strong photography, video, digital-content, and promotional skills
• Public relations, event promotion, and community-outreach experience
• Excellent written and verbal communication
• Ability to work independently, manage multiple projects, meet deadlines, and take ownership of results
• Strong working knowledge of professional marketing, design, e-commerce, and analytics platforms, including: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom and/or Premiere Pro), Canva Pro, Meta Business Suite and Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Business Profile, and Google Search Console, E-commerce and website management platforms such as Shopify, WooCommerce, Wix, or Squarespace, Email marketing/automation platforms such as Mailchimp, Klaviyo, or Constant Contact, CRM and lead-tracking systems such as HubSpot, Social media platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn, Microsoft 365 and/or Google Workspace, Photography, video editing, short-form video, and digital content creation tools, Modern AI-assisted marketing and content-development tools
• Candidates do not need experience with every individual platform; however, they must demonstrate the ability to independently manage the complete digital marketing process—from content creation and advertising to e-commerce, lead generation, conversion tracking, and performance reporting.

Benefits

• Health benefits
• Retirement available