Responsibilities

• 1. Provides assistance and support for communication, marketing, public information, and public engagement projects, initiatives, and events as assigned.
• 2. Analyzes data, as well as performance metrics, to help shape marketing, public information, and public engagement strategies.
• 3. Assists with front-end development of the City’s website, creates new web content, and regularly performs website maintenance.
• 4. Collaborates with the Public Engagement staff and others to plan, develop, implement, and manage communication, marketing, public information, and public engagement initiatives.
• 5. Develops and maintains graphic and brand standards and assists in implementation and maintenance throughout the organization.
• 6. Creates concepts and provides graphic and visual design for flyers, posters, brochures, publications, annual reports, PowerPoint presentations, and similar print material, as well as digital format graphic design on the City’s website, social media, branding, and iconography, form design, and other special services as required.
• 7. Assists with the City’s social media presence including social strategy, content development, and audience interaction.
• 8. Coordinates assigned projects; identifies and reports progress to help keep the projects on track.
• 9. Monitors web trends, social media trends, and e-marketing best practices to recommend for implementation.
• 10. Represents the City of Casper by responding to the public, citizens, its employees, and others in a prompt, professional, and courteous manner while continuously maintaining a positive customer service demeanor.

Requirements

• EDUCATION and EXPERIENCE •High school diploma or equivalent (G.E.D.) required.
• Minimum of three (3) years of professional experience in marketing, public engagement, and graphic design. Public sector/local government experience is preferred.
• Associate’s and/or Bachelor’s Degree in Marketing, Communications, Graphic Design, or a closely related field preferred, or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job as listed below.
• LICENSING and CERTIFICATION REQUIREMENTS •Possession of a valid Wyoming Driver’s License preferred.

Preferred

• Public sector/local government experience is preferred.
• Associate’s and/or Bachelor’s Degree in Marketing, Communications, Graphic Design, or a closely related field preferred, or an equivalent combination of education and experience.

Benefits

• State of Wyoming - CIGNA Health
• Delta Dental
• VSP Vision
• Medical Reimbursement Account, Flexible Spending
• MASA Supplementary Ambulance Care
• Voya Supplementary Hospital, Accident, and Critical Illness Plans
• Short-term and Long-term Disability Options
• Life Insurance
• 457/IRA Retirement Options
• Employees Family Assistance Program (EFAP) Free Counseling Services