Responsibilities

• Plan and execute marketing campaigns across multiple channels, including email, organic social, content, and web.
• Write and edit high-quality marketing copy across the website, email, blog, PR, and sales enablement content that reflects Lambent's brand voice and standards.
• Collaborate cross-functionally with Sales, Product, Customer Success, BDR, and Events to align messaging, campaigns, and launches.
• Support product marketing efforts, including positioning, messaging, competitive intelligence, and go-to-market materials.
• Roll up your sleeves to execute day-to-day marketing tactics: building HubSpot campaigns, updating web pages, maintaining the content calendar, and managing routine production work.
• Apply a working knowledge of SEO and AEO (answer engine optimization) to improve organic visibility of website and content across search and AI answer engines.
• Track performance of campaigns and content against marketing KPIs, and report results and recommendations to marketing leadership.
• Support marketing events, including the in-person and virtual All-Hands, webinars, and conferences, as needed.
• Maintain brand consistency across all marketing materials and channels.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5 to 7 years of experience managing marketing campaigns across multiple channels.
• Experience marketing internationally in EMEA and APAC.
• Strong writing and editing skills, with the ability to adapt tone across audiences and content types.
• A natural collaborator who works well cross-functionally and ensures alignment with centralized brand, social, and content pipelines
• Product marketing experience or strong interest in developing product marketing skills.
• A strong desire for execution: comfortable rolling up your sleeves and getting into the details of a marketing tactic.
• Experience with CRM/marketing automation tools; HubSpot experience preferred.
• Experience with HubSpot, Canva, LinkedIn, and Adobe Creative Suite is a plus.

Preferred

• Experience with HubSpot, Canva, LinkedIn, and Adobe Creative Suite is a plus.