Marketing Generalist / Brand Manager

Southfield, MI (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Own day-to-day marketing support for assigned brands and locations, translating business priorities into actionable campaigns while coordinating multi-channel initiatives across digital, social, email, and community channels.

  • Own brand messaging, campaign execution, and cross-functional coordination.
  • Oversee content, materials, and vendor coordination to ensure on-time delivery.

Job Description

Responsibilities

  • Brand & Service-Line Support: Serve as the primary day-to-day marketing partner for assigned brands, service lines, and locations.
  • Develop a strong understanding of each assigned brand's audience, services, goals, priorities, and competitive environment.
  • Maintain consistent brand messaging, positioning, visual standards, and voice across marketing channels.
  • Partner with leadership and operational stakeholders to identify marketing needs and turn business priorities into actionable plans.
  • Manage marketing requests, project priorities, timelines, approvals, and deliverables for assigned brands.
  • Integrated Marketing & Campaign Execution: Plan, coordinate, and execute marketing campaigns across digital, social, email, SMS, web, print, community, and other relevant channels.
  • Create and coordinate marketing materials including website content, landing pages, blogs, social posts, email campaigns, presentations, flyers, promotional materials, and patient-facing communications.
  • Support new service, location, program, and brand initiatives from planning through launch.
  • Coordinate creative resources, vendors, agencies, and internal partners to ensure projects are completed accurately and on time.
  • Ensure marketing communications are clear, engaging, brand-aligned, and appropriate for healthcare audiences.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, Health Administration, Public Health, Healthcare Administration, or a related field; equivalent relevant experience may be considered.
  • Minimum of 2 years of professional experience in marketing, brand marketing, digital marketing, communications, growth marketing, or a related role.
  • Demonstrated ability to coordinate and execute marketing initiatives across multiple channels.
  • Experience with digital marketing activities such as websites, social media, email, SEO, paid media, content development, or related platforms.
  • Strong project management and organizational skills with the ability to manage multiple priorities, stakeholders, and deadlines.
  • Strong written and verbal communication skills with excellent attention to detail.
  • Ability to work collaboratively across departments while independently driving assigned projects to completion.
  • Comfort working in a fast-paced environment where priorities and business needs may evolve.

Preferred

  • Marketing experience within healthcare, physician practices, medical groups, health systems, healthcare services, or another patient-focused organization.
  • Experience supporting multiple brands, locations, service lines, or business units.
  • Understanding of healthcare consumer marketing and the patient journey.
  • Experience with CRM, marketing automation, content management, analytics, or digital advertising platforms.
  • Working knowledge of SEO, local search, social media advertising, website analytics, and conversion optimization.
  • Experience coordinating agencies, vendors, community partners, or external marketing resources.

Benefits

  • Competitive compensation
  • Comprehensive Medical, Dental, and Vision benefits
  • 401(k) Retirement Plan
  • Paid Time Off and Paid Holidays
  • Professional development and training opportunities
  • Employee Assistance Program (EAP)
  • Collaborative, mission-driven work environment
  • Employee recognition and career advancement opportunities

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

Marketing Generalist / Brand Manager

Epic Health System · Southfield, MI · Unknown