Marketing Generalist / Brand Manager
Southfield, MI (Unknown)
Salary Not AvailableMid Level2+ years expFull time
Posted 3 days ago
Job Summary
Own day-to-day marketing support for assigned brands and locations, translating business priorities into actionable campaigns while coordinating multi-channel initiatives across digital, social, email, and community channels.
- Own brand messaging, campaign execution, and cross-functional coordination.
- Oversee content, materials, and vendor coordination to ensure on-time delivery.
Job Description
Responsibilities
- Brand & Service-Line Support: Serve as the primary day-to-day marketing partner for assigned brands, service lines, and locations.
- Develop a strong understanding of each assigned brand's audience, services, goals, priorities, and competitive environment.
- Maintain consistent brand messaging, positioning, visual standards, and voice across marketing channels.
- Partner with leadership and operational stakeholders to identify marketing needs and turn business priorities into actionable plans.
- Manage marketing requests, project priorities, timelines, approvals, and deliverables for assigned brands.
- Integrated Marketing & Campaign Execution: Plan, coordinate, and execute marketing campaigns across digital, social, email, SMS, web, print, community, and other relevant channels.
- Create and coordinate marketing materials including website content, landing pages, blogs, social posts, email campaigns, presentations, flyers, promotional materials, and patient-facing communications.
- Support new service, location, program, and brand initiatives from planning through launch.
- Coordinate creative resources, vendors, agencies, and internal partners to ensure projects are completed accurately and on time.
- Ensure marketing communications are clear, engaging, brand-aligned, and appropriate for healthcare audiences.
Requirements
- Bachelor's degree in Marketing, Communications, Business, Health Administration, Public Health, Healthcare Administration, or a related field; equivalent relevant experience may be considered.
- Minimum of 2 years of professional experience in marketing, brand marketing, digital marketing, communications, growth marketing, or a related role.
- Demonstrated ability to coordinate and execute marketing initiatives across multiple channels.
- Experience with digital marketing activities such as websites, social media, email, SEO, paid media, content development, or related platforms.
- Strong project management and organizational skills with the ability to manage multiple priorities, stakeholders, and deadlines.
- Strong written and verbal communication skills with excellent attention to detail.
- Ability to work collaboratively across departments while independently driving assigned projects to completion.
- Comfort working in a fast-paced environment where priorities and business needs may evolve.
Preferred
- Marketing experience within healthcare, physician practices, medical groups, health systems, healthcare services, or another patient-focused organization.
- Experience supporting multiple brands, locations, service lines, or business units.
- Understanding of healthcare consumer marketing and the patient journey.
- Experience with CRM, marketing automation, content management, analytics, or digital advertising platforms.
- Working knowledge of SEO, local search, social media advertising, website analytics, and conversion optimization.
- Experience coordinating agencies, vendors, community partners, or external marketing resources.
Benefits
- Competitive compensation
- Comprehensive Medical, Dental, and Vision benefits
- 401(k) Retirement Plan
- Paid Time Off and Paid Holidays
- Professional development and training opportunities
- Employee Assistance Program (EAP)
- Collaborative, mission-driven work environment
- Employee recognition and career advancement opportunities
Marketing Team
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