Responsibilities

• Search acquisition: Identify valuable searches, write ads, build matching demonstrations and landing pages, launch campaigns, and expand profitable buyer-problem and keyword groups.
• Paid social: Turn actual workflows into compelling screen recordings, static creatives and founder demonstrations. Develop distinct concepts, launch them, and improve the complete path from impression to payment.
• Professional outbound and sales: Research suitable accounts, write relevant email and LinkedIn outreach, demonstrate useful workflows, handle objections and own follow-up through purchase.
• Organic distribution and SEO: Publish substantive demonstrations on LinkedIn and X, participate in relevant conversations, and develop useful research pages, examples and tools that attract qualified demand over time.
• Partnerships: Initiate newsletter sponsorships, creator collaborations, affiliate relationships, professional-group demonstrations and other distribution opportunities.
• Conversion and repeatable execution: Improve offers, purchase paths and first-use experiences. Build systems for creative production, prospect research, demonstrations and follow-up that increase output without requiring proportionally more founder time.
• One strong proposition should support several routes to customers. A demonstration of hidden portfolio exposure, for example, could become a search campaign, a short video, a paid-social creative, a useful landing page, targeted professional outreach and a newsletter partnership.
• These are starting points. You should bring better opportunities and put them into market.
• Initial execution expectations
• Our proposed starting benchmarks are: