Marketing Executive

Barnard Castle, Durham, UK (Hybrid)

Salary Not AvailableMid LevelPermanent

Posted 3 days ago

Job Summary

Own and deliver integrated campaigns end to end, coordinating multi-channel activity from brief to launch and post-launch review. Drive content creation, stakeholder collaboration, and data-driven optimization across CRM, website, events and channels to achieve commercial outcomes.

  • Own campaigns from brief through launch and performance review
  • Coordinate cross-channel activities and content across teams and partners
  • Apply data and insights to improve targeting, engagement and lead quality

Job Description

Responsibilities

  • Integrated campaign and project delivery: Translate commercial, brand and customer priorities into clear campaign plans, actions and timescales.
  • Integrated campaign and project delivery: Coordinate integrated activity across email, website, social media, content, print, sales enablement and events.
  • Integrated campaign and project delivery: Own agreed campaigns and projects from brief through to launch, follow-up and performance review.
  • Integrated campaign and project delivery: Manage multiple priorities effectively, communicating progress and escalating risks or capacity issues early.
  • Content and communications: Create, edit and coordinate clear, engaging content for different audiences and stages of the customer journey.
  • Content and communications: Develop campaign copy, emails, website content, case studies, product stories, internal updates and sales-support materials.
  • Content and communications: Work with colleagues, customers, suppliers and agency partners to source insight, technical information and compelling stories.
  • Content and communications: Maintain consistent standards of quality, accuracy, governance and brand presentation across channels and touchpoints.
  • Digital marketing CRM and website: Build, manage and optimise email campaigns, landing pages, forms, workflows and nurture activity using HubSpot.
  • Digital marketing CRM and website: Support website updates and improvements, with a focus on customer experience, SEO, conversion and lead quality.

Requirements

  • Several years of hands-on experience in a broad marketing role, with demonstrable ownership of campaigns or projects.
  • Experience across a mix of content, digital marketing, email, websites, CRM, social media, campaigns or events.
  • Experience working in a commercial, growth-focused environment.
  • Experience managing multiple stakeholders, priorities and deadlines without requiring close day-to-day supervision.
  • Experience using HubSpot or a comparable CRM and marketing automation platform is advantageous.
  • Experience in a product-led, manufacturing, distribution or business-to-business environment is advantageous.
  • Experience working with external agencies, suppliers or partners is advantageous.
  • Strong written communication with the ability to adapt messages for different audiences and channels.
  • Strong organisational and project-management skills, with reliable follow-through.
  • Commercial mindset with the ability to connect marketing activity to customer and business outcomes.

Benefits

  • Competitive salary
  • Company pension and life assurance (6 x salary)
  • Free on-site parking
  • Health and wellbeing programme and Employee Assistance Programme
  • Training and career development
  • Holiday purchase scheme, Cycle to Work scheme, Techscheme and employee discount
William Smith Group 1832 logo

William Smith Group 1832

4.6 Glassdoor

William Smith Group 1832 are specialist trade suppliersof vinyl films to the sign, graphics and building interiorsindustries. We also have a rich history of sign manufactureto the trade.Divisions include...William Smith - One of the UK's largest trade suppliers of materials to the sign and graphics industry. Brands include 3M, Avery Dennison, Arlon, VION, Contra Vision, Cover Styl' and R Tape. Smith Sign & Display- As a trade-only sign manufacturer of nearly 100 years the company has a wealth of craft, knowledge and experience to ensure many signage and graphic requirements can be met. Architextural - created to inform the buildings specification industry about architectural and building related films and coverings. The self-adhesive films supplied are designed to transform decor both inside and out.

Brignall, Bowbank, Langdon Beck, Lartington, Newbiggin, Stainton, Westwick, Gilmonby, Hunderthwaite, Whorlton, Mickleton, Thringarth, Middleton-in-Teesdale, Kinninvie, Hury, Greta Bridge, Forest-in-Teesdale, Holwick, Scargill, Eggleston, Grassholme, Wycliffe, Barnard Castle, Bowes, Boldron, Romaldkirk, Cotherstone, Startforth, England, GBR
81 employees (12 in marketing)
1% recommend to a friend

Salaries

Marketing Executive median pay in the United Kingdom

£31K/yr

Most pay falls between £29K and £35K. Based on 126 salaries.

See all William Smith Group 1832 salaries

Marketing Team

Marketing Team Size
12 (15% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
14.2K
Monthly Google Ads Budget
$31
Traffic Source Mix
Search
65.7%
Direct
28.9%
Referral
1.6%
Social
0.1%
Paid
0.1%

Headcount Trend

Current headcount: ~81
William Smith Group 1832 logo

Marketing Executive

William Smith Group 1832 · Barnard Castle, Durham, UK · Hybrid