Marketing Executive

Responsibilities

• Email & CRM Marketing Plan, build and execute weekly email campaigns and automated flows using Klaviyo. Manage and grow the brand's subscriber base through targeted acquisition initiatives across digital channels. Continuously optimise campaign performance through A/B testing, analysing open rates, click-through rates, flow revenue and conversion data. Brief and coordinate any creative assets required for email campaigns.
• Social Media & Content Management: Own and manage the brand's Instagram and Facebook accounts, developing and executing a content strategy that drives follower growth, engagement and community. Plan, shoot and produce trending on-brand content, including photography, video and reels. Write all copy across social channels, maintaining a consistent brand voice. Track and report on organic social performance metrics and competitor insights.
• Affiliate Marketing: Manage the brand's affiliate programme across a large publisher network, acting as the primary point of contact for partners. Recruit new publishers, maintain existing relationships and provide partners with up-to-date assets, campaign information and promotional materials. Monitor affiliate performance, analyse channel data and report on ROI.
• Content Production & Creative: Produce in-house marketing materials across digital and print. Plan and execute product and lifestyle photography and videography shoots, including styling, shooting and post-production editing. Ensure all creative output adheres to brand guidelines across all touchpoints.
• Reporting & Performance Analysis: Report regularly on KPIs across email, social, affiliate and web channels using Google Analytics, Klaviyo, Meta Business Suite and Excel. Use performance data to inform and continuously improve channel strategy.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Experience in either email marketing or social media management.
• Proficiency in Adobe Creative Suite, including Photoshop and InDesign.
• Strong copywriting skills with a keen eye for detail and the ability to adapt tone and style according to the target audience.
• Creative mindset with the ability to generate innovative ideas and concepts.
• Strong analytical skills to track and measure marketing campaign performance.
• Excellent communication and interpersonal skills.
• Ability to work independently in a fast-paced environment.

Preferred

• Email marketing: 1 year (preferred)

Benefits

• Company pension
• Employee discount
• Sick pay