Brand and Content Executive
Global University Systems (GUS)
City of London, Lambeth, UK (Remote)
£30K/yr - £35K/yrIn-houseFull-timeMid level
3 hrs ago
Marketing Executive
Brighton, Brighton and Hove, UK (On-site)
Salary Not AvailableMid LevelContract
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own cross-channel marketing coordination to drive enrolments through university partners, balancing portfolio initiatives, student journey alignment, and performance analysis in a matrix setup.
- Portfolio and channel ownership: plan and execute student-focused campaigns across web, social, and print to boost conversions.
- Content and workflow orchestration: manage briefs, webinars, blogs, and CRM tasks with on-time delivery and accurate collateral.
- Measurement and optimization: analyse performance data, share learnings, and refine tactics based on trends and partner updates.
Job Description
Responsibilities
- Coordinate portfolio marketing activity across university partners and Study Group channels to drive student enrolments.
- Plan and execute cross-channel campaigns aimed at key student personas, including web, social, and print and track performance for conversions.
- Coordinate briefs in a matrix environment, incorporating competitor and customer research, creative and digital deliverables, and timely delivery.
- Implement plans along the student journey and monitor performance data to identify trends and opportunities.
- Review activity, share lessons learned, and maintain accurate marketing collateral and website information.
- Source content opportunities to support the student journey and sustain social media activity as needed.
- Engage with cross-functional teams to manage webinars, blog content, and CRM requests.
- Keep data in IT systems current and support portfolio marketing and project work as required.
- Respond to changing business needs and monitor partner updates to ensure information is up to date online.
- Support the growth of the student ambassador programme when needed.
Study Group
Study Groups enables business leaders to realize their company's fullest potential through the power of peer-to-peer sharing. The Study Group experience delivers implementable business ideas, reliable financial benchmarks, and long-lasting friendships.
Traffic Signals
Monthly Visitors
2.9K
Traffic Source Mix
Search
24.7%
Direct
57.5%
Referral
5.7%
Social
10.9%
Paid
1.2%
Headcount Trend
Current headcount: ~38
Marketing Team
Marketing Team Size
1 (3% of company)
Median Career Experience
9 years
Median Tenure
1.8 years
