Marketing Executive

Responsibilities

• Develop and execute comprehensive marketing campaigns across digital platforms, including social media, email marketing, and paid advertising channels such as Google Ads.
• Manage content creation and copywriting for websites, blogs, newsletters, and promotional materials to ensure compelling messaging that resonates with B2B audiences.
• Oversee social media management by scheduling posts, engaging with followers, and analyzing performance metrics to optimize outreach efforts.
• Utilize SEO best practices to improve website visibility and organic search rankings through keyword research and content optimization.
• Coordinate project management activities to ensure timely delivery of marketing initiatives while maintaining quality standards.
• Analyze campaign performance using tools like Google Analytics and Microsoft Excel to derive insights and inform future strategies.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives, demonstrating strong management and leadership skills.

Requirements

• Proven experience in marketing roles with a focus on digital marketing, B2B marketing, or related fields.
• Demonstrable skills in SEO, Google Ads, Google Analytics, and social media management platforms.
• Proficiency in Adobe Photoshop for content editing and WordPress for website updates.
• Strong copywriting abilities with excellent communication skills in English.
• Familiarity with project management tools and organizational skills to handle multiple campaigns simultaneously.
• Knowledge of IT tools such as Microsoft Office (Word, PowerPoint, Excel) and email marketing platforms.
• Experience in analysis skills to interpret data insights for strategic decision-making.
• Ability to manage time effectively and demonstrate leadership qualities within a team environment.

Benefits

• Company pension