Marketing Executive

Responsibilities

• Lead Generation & Campaign Execution: Plan, execute, and track multi-channel inbound/outbound marketing campaigns designed to capture high-value sales leads across the civil engineering and infrastructure sectors.
• Lead Nurturing & CRM Management: Develop automated email sequences, targeted content streams, and segmented communication workflows in our CRM/marketing systems to guide prospects through the sales pipeline.
• Technical Copywriting & Content Strategy: Work alongside internal technical experts to turn complex civil engineering concepts into high-converting blog posts, case studies, technical whitepapers, and product datasheets.
• Email Marketing & Data Segmentation: Build, test, and optimise targeted email campaigns; maintain clean contact data and segment lists by sector, project type, and buyer role.
• Graphic Design & Sales Collateral: Produce professional marketing materials, product brochures, pitch decks, and digital assets using Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Digital, Social & Multimedia Content: Create and schedule engaging content across corporate social channels and produce short-form video/multimedia content to showcase projects, product applications, and site trials.
• PR, Events & Exhibitions: Coordinate trade press editorial, press releases, and promotional logistics for industry events and exhibitions to capture on-site leads.
• Performance Reporting & ROI: Collate campaign performance data, analyse lead capture metrics, and report on conversion trends to continuously optimise marketing activity.

Requirements

• Sector Experience: Previous experience within civil engineering, construction, manufacturing, or a related technical sector is strongly preferred.
• Marketing Background: 4–5 years in a hands-on B2B marketing role with a proven track record in lead generation, lead nurturing, and pipeline support.
• Lead Nurturing Focus: Practical experience with lead-capture strategies, email automation, CRM database management, and conversion funnel optimisation.
• Technical Copywriting: Demonstrated ability to translate complex engineering/technical information into clear, compelling, and benefit-driven marketing communications.
• Design & Multimedia Skills: Hands-on proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and basic video/multimedia production tools.
• Commercial Mindset: Strong organisational and project coordination skills with a keen eye for campaign performance, lead quality, and deadline management.

Benefits

• BUPA Healthcare (post-probation)
• 25 days holiday + bank holidays
• Pension
• Smart/Casual dress code