Responsibilities

• Accurate proofing of emails, including newsletters and targeted campaigns.
• Build emails and create templates.
• Develop an understanding of basic segmentation, dynamic content, A/B testing and page rules, forms, and landing pages etc.
• Execute email marketing campaign activities aligned with marketing plans e.g., sending marketing emails, requesting mailing lists, writing copy, sourcing new data etc.
• Incorporate email testing strategy in marketing plan.
• Develop knowledge of email marketing best practice and competitor trends.
• Conduct a variety of paid campaigns, including boosting post, matched audiences, look alike profiles and creation of targeted groups.
• Implement a clear testing strategy for organic posts and paid posts.
• Track lead gen/ direct registrations as a result of social campaigns.
• Accurate posting throughout all stage of the campaign including, LinkedIn events, organic posts reflecting available content, during event and post-event posts.

• Build websites accurately.
• Have an excellent working knowledge of Swoogo. For example, be able to offer solutions on Swoogo, bespoke to different events e.g., if we include add-ons, multiple streams, invitation only events etc.
• Train marketing assistants on all marketing platforms and activities.
• Pull complex data requests for events.
• Have an awareness and be able to act on insufficient internal data.
• Create campaigns in Pardot.
• Become an event marketing specialist in a few brands/ event types.
• Develop a good working knowledge of audience composition and use that to be better adapt copy, segment data and build audiences.
• Have a basic understanding of current trends in the brands you are working on.Independently identify important delegates and speakers.

• Be able to understand and identify the different organisation types and segment data accordingly.

• Build marketing plans from templates.
• Build in a testing strategy in line with your marketing plan.
• Have a clear understanding of why marketing plans are structured in such a way.
• Identify cross promotion opportunities with other events and webinars.
• Monitor audiences effectively for your events, constantly ITR and audience composition.
• Flag and act appropriately (organising meetings, flagging with manager) if an event is underperforming.
• Suggest crisis management strategies for underperforming events.
• Track feedback of the event, draw out relevant comments and testimonials and make inferences from those.
• Be able to spot and act on registrations trends.
• Adapt marketing plan dependent on the success/ lack of success of different activities.
• Accurately maintain budgets and track ROI.
• Track event revenue and put in strategies to reach targets.
• Report upwards on any of the above.
• Source accurate ‘supporting organisation’ research lists for events you are working on.
• Follow the ‘supporting organisation’ workflow.
• Attend events.
• Coordinate interviews.
• Coordinate interview questions.
• Conduct interviews and network on the day.
• Help with on-the-day ops (as required).

Requirements

• Proficiency in email marketing platforms (e.g., Pardot, Mailchimp)
• CMS tools
• Social media ad managers
• Strong written and verbal communication skills
• Analytical mindset with attention to detail
• Ability to manage multiple projects and meet deadlines
• Collaborative and adaptable approach to working cross-functionally

Preferred

• Experience in eLearning, education, or digital events is a plus

Benefits

• Eye care
• Employee Assistance Programme
• A day off for your birthday
• Pension (4% employer contribution and 4% employee contribution)
• Life assurance
• Cycle to work scheme
• Season ticket loan
• £350 annual wellbeing allowance to contribute to gym memberships or fitness classes
• Puregym access
• Perks at work platform access
• Private healthcare
• Company socials
• Access to Employee Affinity Networks
• Mentoring scheme
• Volunteering Day
• Mortgage Advice
• Work from anywhere (2 weeks)
• Generous parental leave
• Disability Confident Scheme