Marketing Executive

Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and business growth.
• Manage all company social media platforms, including planning, creating, scheduling, publishing, and monitoring content.
• Create engaging content including posts, videos, reels, graphics, articles, campaigns, and promotional materials.
• Develop and maintain a social media content calendar to ensure consistent and effective communication.
• Promote the organisation’s services, values, achievements, events, and success stories across digital platforms.
• Create content that highlights the organisation’s culture, employees, services, and positive impact within the community.
• Support recruitment campaigns by creating engaging content to attract high-quality candidates and promote the organisation as an employer of choice.
• Work closely with operational teams to gather stories, updates, photographs, and content opportunities.
• Capture and create visual content, including photography and video, for use across social media platforms.
• Develop campaigns to increase audience reach, engagement, enquiries, and brand recognition.

Requirements

• Experience working in social media management, digital marketing, communications, or a similar role.
• Proven experience managing social media platforms and growing online engagement.
• Strong understanding of platforms including Facebook, Instagram, LinkedIn, TikTok, and other relevant channels.
• Experience creating engaging written and visual content.
• Strong creative skills with the ability to develop fresh and engaging content ideas.
• Excellent written communication skills with strong attention to detail.
• Experience using social media scheduling tools and analytics platforms.
• Ability to create professional content including graphics, videos, and promotional materials.
• Good understanding of digital marketing principles and audience engagement.
• Strong organisational skills with the ability to manage multiple campaigns and deadlines.

Preferred

• Experience working within health and social care, healthcare recruitment, or a regulated service environment.
• Experience creating video content, reels, and short-form social media content.
• Knowledge of paid social media advertising, including Meta Ads and LinkedIn campaigns.
• Experience using design tools such as Canva, Adobe Creative Suite, or similar platforms.
• Marketing, communications, digital media, or social media qualification.
• Experience supporting recruitment marketing and employer branding.
• Full UK driving licence and willingness to travel between services when required.

Benefits

• Company pension
• Employee discount
• On-site parking
• Referral programme
• Access to Blue Light Card
• Health and wellbeing support
• Casual dress