Responsibilities

• Plan and execute marketing campaigns to generate high-quality leads / contracts
• Work closely with the sales team to align marketing activity with sales goals
• Support lead nurturing and conversion through targeted campaigns
• Track, analyse, and report on campaign performance and ROI
• Manage and grow social media channels (LinkedIn, Instagram, Youtube etc.)
• Create engaging content including posts, blogs, and email campaigns
• Plan and manage paid advertising campaigns (e.g. Google Ads, LinkedIn Ads)
• Maintain and update website content
• Develop marketing materials including brochures, presentations, and case studies
• Produce light graphic design work (using tools like Canva or Adobe Suite)

Requirements

• Experience in a marketing role (B2B preferred)
• Proven ability to generate leads through marketing activity
• Strong content creation and copywriting skills
• Experience managing social media and digital campaigns
• Familiarity with paid advertising platforms
• Basic graphic design skills (e.g. Canva, Adobe)
• Excellent organisational and communication skills

Nice to have

• Experience in IT services or SaaS/education technology
• Experience with CRM systems and marketing automation tools
• Event or exhibition experience

Benefits

• Opportunity to take ownership of marketing in a growing company
• A varied and creative role with real impact on business growth
• Close collaboration with leadership and sales teams
• Opportunity to work across both B2B services and an exciting SaaS/EdTech product
• A collaborative, entrepreneurial team environment with room to make your mark
• Hybrid working model, based in our Belfast Office