Responsibilities

• Develop and execute lead generation programs to fill our pipeline with hot prospects –through various marketing activities, inclusive of events (3rd party, Bulletproof or Partner Hosted events, webinars, roundtables, etc.)
• Support and execute integrated ABM strategies targeting high-value accounts in collaboration with sales as it’s tied to events strategy.
• Develop tailored campaign & event content and offers aligned with each stage of the buyer journey to attract, engage, and convert prospects.
• Monitor and analyze performance of events tied to overarching campaigns, optimizing engagement, conversion, and pipeline acceleration.
• Leverage marketing technology & processes to manage campaigns, events, segment audiences, and track performance metrics and reporting.
• Collaborate with the marketing team to create and deliver event experiences to showcase our services and engage our audience.
• Project manager lead for ensuring the campaigns & events are delivered on-time and on-budget and clear owners are identified for each required task and project is updated/managed throughout duration of the events.
• Own and manage the full lifecycle of various campaigns & marketing events (physical and virtual), including planning, event kick off meetings, logistics, swag, marketing materials, promotion, on-site execution, and follow-up.
• Work cross-functionally with marketing, sales, executives, event stakeholders, and external vendors to ensure events align with company goals and deliver ROI.
• Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Proven 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments
• Proven experience planning and executing in-person events (3rd party events, roundtables, etc.) and virtual events (webinars, roundtables, podcasts, etc.)
• Experienced in project management tools such as Monday.com.

Benefits

• Favorable medical, dental, and vision plans
• Company matched RRSP plan
• Competitive pay and performance rewards program
• Continuous education opportunities
• Opportunities for career growth
• Community involvement opportunities
• Earn while you give back - enjoy paid access to volunteer time
• Annual bonuses and a Service Award Bonus