Marketing Events Lead

San Francisco, CA (Hybrid)

$115K/yr – $140K/yrMid Level2+ years expFull time

Posted 6 days ago

Job Summary

Own end-to-end field events and experiences from planning to on-site execution, while aligning with Sales and Marketing goals and driving post-event follow-through, with a focus on performance tracking and cross-functional collaboration in a fast-paced environment.

  • Own end-to-end events from planning to on-site execution
  • Collaborate with Sales/Marketing for alignment and follow-through
  • Travel up to 10% and thrive in a fast-paced startup

Job Description

Responsibilities

  • Own end-to-end execution of field events, conferences, and Sprig-hosted experiences, including planning, venue coordination, vendors, budgets, timelines, and on-site execution
  • Attend Sprig’s flagship Experience Research Events and occasionally join dinners or other prospecting events to evaluate performance, identify opportunities for improvement, and inform future event strategy.
  • Partner with Sales and Marketing to align events with business goals, drive attendance, and ensure strong pre- and post-event follow-through
  • Manage direct mail and gifting programs tied to enterprise campaigns, events, and customer engagement
  • Support integrated campaign launches by coordinating marketing assets, communications, and program timelines
  • Track event performance and surface insights that help us continuously improve our programs and investment
  • Collaborate cross-functionally across Marketing, Sales, and Operations to deliver a high-quality attendee experience and measurable business impact
  • Willing and able to step in and support Sprig’s broader marketing and pipeline-driving efforts as needed

Requirements

  • 2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role
  • Experience independently managing events or programs from planning through execution
  • Enthusiastic about working on-site 4x/week and collaborating closely with teammates in person.
  • Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously
  • Excellent communication and collaboration skills, with confidence coordinating vendors, speakers, partners, and internal stakeholders
  • Highly detail-oriented and proactive, with strong judgment and the ability to solve problems quickly when plans change
  • Genuine enthusiasm for events, community building, and creating memorable in-person experiences
  • Experience with B2B or SaaS marketing programs is a plus
  • Ability to thrive in a fast-paced startup environment and travel up to 10%

Benefits

  • Competitive Salary
  • Competitive Employee Equity
  • 401K Program
  • Medical, Dental, and Vision Benefits
  • FSA/HSA Benefit
  • $175/month Commuter Benefit
  • Additional Wellbeing Benefits
  • Flexible Paid Time Off
  • Paid Parental Leave
  • Professional Development Stipend
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Sprig

3.2 Glassdoor

Sprig is the modern research platform for UX teams. Capture rich user feedback across the experience with long-form and in-product surveys, then let Sprig AI accelerate your analysis by clustering themes and highlighting patterns. With Sprig, you can launch surveys in minutes without relying on engineering, surface actionable insights at scale, and do more research in less time.Trusted by leading research teams at Dropbox, PayPal, Robinhood, and Notion, and backed by Andreessen Horowitz, Accel, First Round Capital, and Figma Ventures.

Founded in 2019
San Francisco, California, USA
255 employees (4 in marketing)
49% recommend to a friend
57% CEO approval

Salaries

Posted range

$115K/yr – $140K/yr

Taken straight from the job posting.

See all Sprig salaries

Marketing Team

Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$88M
Last Raise
$30M
Series B, 4 years ago

Funding History

  • Aug 2022
    Series B • $30M
  • Jun 2021
    Series B • $38M
  • Dec 2020
    Series A • $16M

Traffic Signals

Monthly Visitors
284.8K
Monthly Google Ads Budget
$432
Traffic Source Mix
Search
10.7%
Direct
30.1%
Referral
22.8%
Social
0.6%
Paid
0.2%

Headcount Trend

Current headcount: ~255

Recent News

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Marketing Events Lead

Sprig · San Francisco, CA · Hybrid