Marketing & Engagement Copywriter at Dotdash Meredith | New York City, NY | $35/hr – $50/hr

Marketing & Engagement Copywriter

New York City, NY (Hybrid)

$35/hr – $50/hrMid Level3+ years expInternship

Posted 2 months ago

Job Summary

Own messaging that drives signups and app engagement by turning audience insights into clear value through tested, conversion-focused copy across email, in-app, web, and push channels.

Channel ownership: craft and optimize copy for email, social, app store assets, push, in-app messaging, landing pages, and onsite placements.
Lifecycle focus: translate audience data into onboarding, engagement prompts, and subscription messaging that moves users through the funnel.

Job Description

Responsibilities:

Write and optimize copy that drives subscription/member signups, app downloads, and daily habit actions.
Develop messaging across email, social, app store assets, push notifications, in-app messaging, landing pages, and onsite placements.
Create user-facing product copy, including onboarding experiences, feature announcements, engagement prompts, and subscription messaging.
Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas
Review and improve existing marketing and product messaging to increase clarity, engagement, and conversion.
Develop compelling CTAs, value propositions, and copy variations to support testing and optimization efforts.
Adapt messaging for different audiences, channels, and stages of the customer lifecycle.
Ensure all copy aligns with PEOPLE’s voice, editorial standards, and brand guidelines.
Partner with cross-functional teams to incorporate audience insights, performance data, and testing results into messaging improvements.

Requirements:

3+ years direct response copywriting
Proven experience writing copy that drives measurable results
Experience crafting copy for a variety of channels, including websites, email, and paid ads
Strong portfolio demonstrating conversion-focused work
Understanding of audience engagement, retention, and customer lifecycle marketing.
Ability to translate audience insights and business goals into effective messaging.
Experience using performance data and testing results to refine copy.
Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.

Preferred:

Experience with app marketing, mobile engagement, or subscription products.
Familiarity with push notifications, onboarding flows, and in-product messaging.
Experience supporting A/B testing and optimization programs.
Background in media, publishing, entertainment, lifestyle, or consumer brands.

Dotdash Meredith

3.7 Glassdoor

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95% of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).

Founded in 2021

New York, New York, USA

1.5K employees (678 in marketing)

www.dotdashmeredith.com

68% recommend to a friend

60% CEO approval