Responsibilities

• Data Integrity & Governance: Serve as the lead custodian for marketing data quality. Maintain end-to-end data integrity across tracking, tagging, and reporting platforms while proactively addressing anomalies.
• Target Setting & Performance Measurement: Partner with the Customer Planning & Performance Manager to establish and track Customer and Marketing plan metrics. Oversee regular weekly, monthly, and ad-hoc reporting.
• Strategic Alignment: Collaborate with Brand Campaigns and Category Marketing teams, translating raw data into clear strategic frameworks that align activity with core business objectives.
• Cross-Functional Modelling: Work alongside Commercial, Customer, and Data Insight & Analytics teams to ensure key performance indicators are accurately modelled, unified, and free of data silos.
• Trend Identification & Actionable Insights: Analyse datasets continuously to detect emerging trends and shifts in consumer behaviour, turning complex analysis into clear, actionable recommendations.
• Agile Activity Optimisation: Provide data-driven guidance on budget reallocations across weekly, monthly, and quarterly planning cycles, advising marketing teams on where to scale, pivot, or stop campaigns to optimise acquisition and retention.

Requirements

• Highly commercially aware and understanding of business performance in line with Marketing performance
• Setting Marketing channel KPI’s and OKR’s for owned and paid channels
• Confident in SQL and joining large data sets using Snowflake
• Extensive knowledge and creation of reporting and automation techniques using BI tools such as Tableau
• Experience of delivering and influencing change using own analysis
• Confident in managing a variety of stakeholders, including Senior Leaders and presenting data stories
• Working knowledge of Adobe Analytics

Preferred

• Python and complex data modelling techniques
• Professional Marketing qualification and setting Marketing channel KPI’s and OKR’s
• Use of AI to generate insight and reporting tools