Responsibilities

• Brand Leadership & Strategy: Build and maintain the full WCS brand identity across all locations.
• Own the messaging, tone, and voice of West Coast Strength across all platforms.
• Create quarterly and annual marketing strategies tied to revenue and membership goals.
• Lead all market launches, pre-sales, grand openings, and major campaigns.
• Manage agency relationships, contractors, and creative partners.
• Digital Marketing & Advertising: Oversee all paid advertising: Meta, Google, YouTube, TikTok, and local campaigns.
• Manage budgets, optimize ROAS, analyze performance, and scale winning campaigns.
• Develop and refine funnels using GoHighLevel, website landing pages, and CRM automations.
• Build campaigns for pre-sale, membership promotions, PT sales, merch drops, events, and new location launches.
• Social Media & Content Creation: Build and manage the complete social media strategy for all WCS locations.

Requirements

• 5+ years in marketing leadership (fitness, retail, or multi-location brand preferred).
• Mastery of Meta Ads Manager, Google Ads, and digital paid media.
• Strong copywriting and content strategy skills.
• Experience building full-funnel marketing campaigns.
• Proficiency with CRM systems.
• Hands-on experience with video/photo production direction.
• Strong design sensibility and understanding of branding.
• Ability to lead teams and manage multiple projects at once.
• Exceptional communication and problem-solving skills.