Responsibilities - Own and execute end-to-end marketing strategy, including brand, demand generation, content, SEO, paid marketing, and product marketing. - Lead and manage a team across development, design, and data functions. - Drive growth initiatives and monitor key metrics including MQLs, sign-ups, conversions, CAC, and LTV. - Develop and refine the company's product narrative and marketing messaging. - Collaborate with the Shopify team on joint campaigns, audience initiatives, and cross-channel marketing efforts. - Work directly with the CEO to support marketing priorities and business growth.