Responsibilities

• Brand Strategy
• Devise consumer-led brand strategies in consideration of total NA portfolio/company objectives and strategies
• Build and articulate strong brand foundations with differentiated positioning grounded in core brand equities and consumer insights
• Seek growth opportunities (and inform strategies) by identifying and understanding evolving consumer needs, segmentation, and marketplace trends
• Marketing & Annual Business Planning
• Set well-defined marketing and business objectives that deliver on brand strategy and support company goals
• Support the development of marketing talent and tools, fostering a culture of innovation and continuous learning
• Act as a key leader and active contributor in building a Marketing Leadership Council, driving strategic alignment and leading the execution of marketing initiatives
• Develop breakthrough Integrated Marketing Communication ideas and plans that resonate with consumers to drive desired results
• Manage the entire marketing mix with emphasis on digital/social activation, as well as more traditional but targeted tactics including in-store shopper marketing

Requirements

• Bachelor’s degree in business/marketing, MBA required
• Minimum of 8 years brand management experience, Food/Bev industry desired and a strong plus, CPG industry required
• Strong and agile leadership capability including: acts like an owner, champions and drives initiatives/causes, effectively collaborates within and beyond marketing team by building strong working relationships, brings solutions not problems (with solid rationale and passion)
• Drive for results with a hard work ethic and action orientation
• Responsible and accountable for ensuring projects are completed on-time and deliver optimal results
• Brings conviction to introduce new ideas and fresh ways of thinking and operating
• Strong oral and written communication skills, including ability to develop and deliver compelling presentations
• Active listener, respectful of others, able to receive and provide constructive feedback
• Comfortable with entrepreneurial environment and smaller company budgets
• Detailed oriented and can multi-task

Preferred

• Experience in the food/beverage industry (a plus)
• Previous experience in Manufacturing or production environment (a plus)
• Proven organizational skills
• Ability to direct, coach and train others.
• Consultative, influential, strategic thinking and problem-solving skills.

Benefits

• medical, dental, and vision coverage options
• growth and development potential
• 401-K
• Life & Disability Insurance
• PTO
• Tuition Reimbursement
• Health Fairs
• Gym Membership Discounts
• and so much more!